ADOstrategies

Google’s 2011 Revenues from Advertising- Infograph

ado — Mon, 23 Jan 2012 23:29:05 +0000

Mobile Cross-Media & Responsive Web Design Presentation ( AdMonsters OPS Mobile)

ado — Wed, 14 Dec 2011 15:00:39 +0000

Responsive Web Cross-Media and Mobile

View more presentations from Matthew Snyder

This is a presentation made at AdMonsters OPS mobile 12/7/2011

Black Friday was a bit dark for the mobile “in-line usage case” with retailers still in 2011

ado — Fri, 25 Nov 2011 23:22:36 +0000

There have been many movements from platform companies and service providers to launch “Black Friday” mobile apps. Here is an article in Business Insider that lists the “Top 10″ Apps for Black-Friday, but what we found missing as we shopped around town was the lack of usage of the “mobile snackable” concept in-line and better integrated in-store. Yes- many QR codes campaigns and mobile websites, but the real connecting users to mobile when they are waiting in-line or making life more convenient for them was really missing.

Why in 2011 are Retailers giving out paper-vouchers with scratch-off deals to people in-line? My wife waited in line at Steve Madden for 15 minutes and received a paper hand-out. Why have they not embraced mobile better for this usage case?

Anybody nearby or around the should have been able to get to a Steve Madden Black Friday landing page. Either by QR code, or by SMS or just URL. This should had been a way to go deeper into the entire Steve Madden experience.
Why not set it up so that if you go and register on the page, you get even more of a discount then the offers at the store? This would had helped built up the CRM for the company as well as give people the ability to do more from that landing page.
Offering all specials on the landing page to be put into a mobile shopping cart to buy right there and have somebody help you get the items, so you do not need to wait in line again at check-out…

…. and Steve Madden has been a very progressive mobile platform integrator. Mobile should be part of the entire retail experience DNA for retailers… Users are waiting in line in your show any why…

Special Discount for MXM; Mobile Marketing Cross-Media

ado — Wed, 23 Nov 2011 05:00:49 +0000

“Like” MXM and get 50% off the AdMonsters OPS Mobile, NYC, Dec 7th

Android is killing it! Symbian is killed, and Apple growth continues….

ado — Wed, 16 Nov 2011 07:03:44 +0000

Yes- the open platform of Android is killing it. This is just in track with my prediction. Mobile will “touch everything”. From traditional media, retail, consumer products, auto’s, etc.. etc… Apple’s model is just not one to scale. Scale is created when every major manufacturer uses your system to build product and Google has achieved that. Even with Nokia’s move to MSFT, they will get a smaller market spot then what Google has achieved overnight. Can Nokia-Msft convince carriers from shipping Android and have them move to this new dynamic duo?

Google seems to have the momentum at this point.

[ Cross-Media Strategies] CETworld Presentation 11.10.2011 Link

ado — Tue, 15 Nov 2011 15:01:30 +0000

[ click here] to get presentation on slide share

[ In-Store Media Cross Media] Exclusive Holiday event on Mobile Marketing In-Store. Nov 15, 2011, NYC

ado — Sun, 13 Nov 2011 18:49:32 +0000

For friends of ADOstrategies, here is an exclusive invite code: MXMinvite. We are all celebrating the Book Release about “Mobile Shopping in the Impulse Economy by Gary Schwartz”

Responsive Web Design overtakes Mobile Web Design

ado — Fri, 11 Nov 2011 18:11:36 +0000

It was not a strange coincidence that on 11.11.11 @ 11:11 am as part of our launch of ADO.cm ( 1.to.1 parity of mobile-tablet-network-Desktop-DigitalScreens) we also became aware that Responsive Web Design in Search traffic trends has now overtaken Mobile Web Design around our Nov, 2011 date.

For a Free Mobile Web View quote, please visit http://ado.cm and register today!

[Media-Cross-Media] ADO presents at CETWorld Nov 10th, 2011

ado — Fri, 11 Nov 2011 01:16:52 +0000

We just presented at CETWorld ( Consumer Engagement Technology World) around the approached for the right digital strategy cross-media. The title of the presentation; Calmness after the Storm-Executing the Right Cross-Media Digital Strategy ( Digital Screens, Mobile, Social)

MXMevents:Brand Marketing Mobile App Show-Off! Oct 3,2011

ado — Wed, 19 Oct 2011 20:16:46 +0000

ADO hosted this event at Oct 3, 2011. We had more then 300 participants and 36 Brand Marketing Mobile Apps were submitted. The event was in cooperation with Mobile Monday NYC, NYC mobile Apps, and NYC Mobile. Also, we had a special guest from ROVIO Angry Bird’s CMO Peter Vesterbacka! The event was closed with a special performance from Erin Barra.

Those are some apps which ware submitted.

Winner is

* Ray Ban http://itunes.apple.com/us/app/ray-ban-never-hide-u.s./id426128456?mt=8

From the team!
Ray-Ban NEVER HIDE is an immersive brand experience which connects Ray-Ban’s audience with the Never Hide campaign. This app engages users on multiple levels by allowing them to consume, create, and share Never Hide content. Imano worked with Luxottica Group’s agency, Vizeum, to integrate the app’s functionality with Ray-Ban’s global Never Hide campaign.

Designed and developed by Imano

Thank you for the sponsors and participant!

http://www.mediacrossmedia.com/mxm_series/nyc/oct_03_2011_brand_marketing_mobile_app_show-off/