In the late 90′s emerged the SEO firm that specialized in building solutions and strategies off of Google’s Search Engine or Search API. This way of thinking is a key reason for the success of Google. Google also succeeded with syndication ( offering Search as an API to be built into sites). Well when twitter launched, releasing an API has given them the ability to generate an amazing amount of traffic through twitter via the different clients. At least today it is a vertical game of different twitter clients competing that has created a closed loop to drive the business of Twitter. The same can be said about Android today. Be original and open, release and API and let others build something on top of the core and bring in all of their creative spirit.
I love hootsuite, tweetdeck and seesmic, but they are in a game of competition amongst each other that has spiraled to grow twitter.
In this world of the web, creating API’s for others to leverage their creativity now only builds your brand as a base platform, but gives you the chance to organically grow through degree marketing ( I use this term as the different degrees of relationship as it is like a super distribution model).
This seems like a a no-brainer, but looking at the stats really makes one think about what are the platforms you can create with an API for growing your business. This is a real strategy for 2010 for the web and beyond as well.