Nielsen’s published this great diagram that compares the TV universe and mobile. Although these are treated separately, I believe we are in for an exciting evolution of the convergence of TV and Mobile. This year at CES many of the large consumer TV manufactures have embraced internet TV as the next big wave with their own “Cloud” based frameworks for managing and distributing content.
This diagram shows the different sizes and breakdowns of the market in North America. It is clear the Google TV and Android coming together is a “strategy” many of the players of the ecosystem need to reckon with moving forward.
Recently, Samsung, Sony, Panasonic, Sharp, Vizio, Toshiba, and LG have all show cased their own unique platforms for interactive TV. It appears like the big winners that are providing services cross many of these platforms, NetFlix, Huluplus as well as YouTube ( Google) are all leveraging this new channel to bring interactive content to the large screen. They also have solutions and apps for the little screen, and this next step of a remote that is in the form of an application is something that will be big in 2011.
Here is an ad from LG’s new offers as well. They have a great dynamic website that showcases this new interactive TV. They actually have a separate “remote controller” in this demo, but in my mind it is just months away before we see this completely integrated as well into an application controlling the screen.