As we enter April, my favorite part of the year, there is nothing like kicking back and enjoying the Masters. As it is difficult to set glued to a TV for the 4 days of the event ( Some of us have to work!), there is no better usage case then getting and following the event on the go with your mobile device. As there has been so much buzz and GaGa about an iPhone App as a mobile strategy, I was happy to see that there was a good solid mobile strategy that gives balance of the difference options for us mobile junkies. Two years ago I was in transit in Europe ( Actually having Lunch at the Royal Stockholm Country Club with some business with Eniro) when I was going mad trying to find out what was happening over at Augusta.. Well two years later there is now a great mobile strategy inplace that includes the likes of an iPhone app, a great web set-up and event real-time alerts with SMS.  I guess it takes great sponsors like AT&T to help support a mobile strategy that works.

[ see the masters website ]

#1- have your website support a mobile tab for discovery.

#2- have an iPhone App for all those iPhone junkies

#3- have a mobile version of your site that is redirected automatically and also is set with an m.mysite.com domain.

#4- have the ability for real-time engagement with Text/ SMS….

With these 4 scenerio’s covered is a good first step balanced mobile strategy… for those with media properties that can support the costs.