In the late 90′s emerged the SEO firm that specialized in building solutions and strategies off of Google’s Search Engine or Search API. This way of thinking is a key reason for the success of Google. Google also succeeded with syndication ( offering Search as an API to be built into sites).  Well when twitter launched, releasing an API has given them the ability to generate an amazing amount of traffic through twitter via the different clients.  At least  today it is a vertical game of different twitter clients competing that has created a closed loop to drive the business of Twitter. The same can be said about Android today.  Be original and open, release and API and let others build something on top of the core and bring in all of their creative spirit.

I love hootsuite, tweetdeck and seesmic, but they are in a game of competition amongst each other that has spiraled to grow twitter.

In this world of the web, creating API’s for others to leverage their creativity now only builds your brand as a base platform, but gives you the chance to organically grow through degree marketing ( I use this term as the different degrees of relationship as it is like a super distribution model).

This seems like a a no-brainer, but looking at the stats really makes one think about what are the platforms you can create with an API for growing your business. This is a real strategy for 2010 for the web and beyond as well.

Strangely, but lots of panic from all the app developers today, when @Ev on the corporate blog announced the acquisition of Tweetie’s owner Atebits.  To me this is clearly an obvious direction and it could only be predicted.  In reality it should not really affect app developers as it is a very similar model to Google and syndication.  Think of all those websites that are powered by Google-Search?  It is like Google having a search engine without all the different types of its own end-user experiences to build and test out their business?  They need to best understand and support the end-user first and foremost.  The Web2.0 world already established the model for syndication, and it would be the kiss of death if either Google or Twitter stopped offering api’s for developers and publishers to syndicate and let the vertical world evolve.

However, the differences between Google and Twitter is that Google is an advertising company and Twitter was just growing larger and larger as a bit-pipe. Google was once in the similar situation and added advertising as the balance to only building out a user-base in the beginning.  In order for Twitter to start to build up its advertising business ( which will probably be the next announcement) required them to have the ability to test and launch it first through their own properties…. hence Tweetie.   It is like Google not having a tool-bar strategy to test cookies, etc…  This is my reasoning why the Tweetie client will be free and just called Twitter.  They needed this kind of product to test and build the best user-experiences to surround their product and build out all the API’s for syndication.  Now especially advertising.

I am bullish on the fact this acquisition took place at this time, and it looks like Twitter is really coming together to potentially be  the next Real-Time Search and Real-time advertising engine that links to mobile.  They now have a platform to test and evolve as a free app…..

So in my mind the Twitter+Tweetie is basically Twoogle.