ADOstrategies » real-time advertising http://www.adostrategies.com ADOstrategies Website. Mon, 23 Jan 2012 23:29:05 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Twitter+Tweetie= Twoogle ( The Real-Time Competitor to Google) http://www.adostrategies.com/blog/2010/04/09/twittertweetie-twoogle-the-real-time-competitor-to-google/ http://www.adostrategies.com/blog/2010/04/09/twittertweetie-twoogle-the-real-time-competitor-to-google/#comments Sat, 10 Apr 2010 03:59:43 +0000 ado http://www.adostrategies.com/?p=784 Strangely, but lots of panic from all the app developers today, when @Ev on the corporate blog announced the acquisition of Tweetie’s owner Atebits.  To me this is clearly an obvious direction and it could only be predicted.  In reality it should not really affect app developers as it is a very similar model to Google and syndication.  Think of all those websites that are powered by Google-Search?  It is like Google having a search engine without all the different types of its own end-user experiences to build and test out their business?  They need to best understand and support the end-user first and foremost.  The Web2.0 world already established the model for syndication, and it would be the kiss of death if either Google or Twitter stopped offering api’s for developers and publishers to syndicate and let the vertical world evolve.

However, the differences between Google and Twitter is that Google is an advertising company and Twitter was just growing larger and larger as a bit-pipe. Google was once in the similar situation and added advertising as the balance to only building out a user-base in the beginning.  In order for Twitter to start to build up its advertising business ( which will probably be the next announcement) required them to have the ability to test and launch it first through their own properties…. hence Tweetie.   It is like Google not having a tool-bar strategy to test cookies, etc…  This is my reasoning why the Tweetie client will be free and just called Twitter.  They needed this kind of product to test and build the best user-experiences to surround their product and build out all the API’s for syndication.  Now especially advertising.

I am bullish on the fact this acquisition took place at this time, and it looks like Twitter is really coming together to potentially be  the next Real-Time Search and Real-time advertising engine that links to mobile.  They now have a platform to test and evolve as a free app…..

So in my mind the Twitter+Tweetie is basically Twoogle.

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