Today is a very exciting day in the field of brand marketing and advertising! It marks the day of the Advertising Revolution in my mind. Steve Job announced iAD at the iPhone 4.0 Dev conference. It has been something we have all been anticipating for some time. I myself have been looking at the ideas around emotional brand marketing and interactivity with mobile as a core part of our work here at ADObjects. As the mobile device is so personal it is our emotional amplifier. It is with us night and day and clearly something we just can not keep our eyes off of… it goes way beyond the SMS lead, but what experience surrounding the brand.
Our vision and motto: Digital Hand. Analog Touch is further realized….
Well Apple gets it and keeps revolutionizing upon the vision of all of us in the media space for what the true mobile device can be all about. Besides creating a massive ecosystem for publishers to bring unique new tantalizing experiences via applications, they have set a new bar in bringing out this exciting platform for brand marketers…
Here is some of the coverage……. not only is today the day of the Golf Masters where Tiger Woods is back with NIKE, Steve obviously is bringing NIKE as an example at such a serendipitous time. NIKE is attacking brand marketing from all different angles today!
And here is the comprehensive coverage of the day on gdgt.
So now we have video, information, click-to-action and all different exciting formats blended together for brand marketers in a unique delivery system that came from the foundation of the mobile advertising company Quattro Wireless. Regardless of what they paid for this company, Apple has been able to transform the vision of unique engagement marketing into there magical experience around the iPhone. Google has been about reach and performance via clicks-on-links. Apple is about reach and performance based on clicks-on-emotions. Our from this we will see new metrics emerge for the foundations of brand marketing as part of the conversion funnel such as CTE ( Click-to-Emotion).
How exciting is it going to be now to see how all the incumbents match this challenge. Google is still in discussion with the FTC over Admob, Microsoft has been so focused on Search, and all the mobile advertising companies out there are trying to innovate in there own right with new mobile ad formats and concepts to bring differentiation. This is big day as it will definitely get media buyers to go deeper with their creative producers in the agencies to build that new from of brand-experience for their clients with mobile.