- Category :
- TV Crossmedia
The music industry has had it challenges with monetization, but it appears that one of the greatest audience generators for the labels has been through video. Even AdMob today announced a video platform for click through and advertising that will become a core part of Google’s monetization strategy on mobile. As long as the bandwith continues to expand and the replacement rate of smartphones stays on target, 2010~2011 will also be very strong transition periods for the growth of entertainment video content on mobile devices. I was excited to see the tremendous powerful effect that Livestreaming concert U2 perfromed in LA a couple weeks back, with the quick to follow assemblance of other artists livestreaming thier concerts. The Livestreaming of video with sponsors is not limited to concerts. We are seeing lifestreaming to be part of stardard conferences as well as means for spreading the content not only for the participants but the massives that would also like to participate. Recently at the MMF ( Mobile Marketing Forum) in LA. the media company BNET livestreamed the event with much success. Between twitter, livestreaming and other channels, the real-time rich content distribution platforms are finally maturing into a business in their own right. It will be interesting to follow how the record labels really take advantage of this trend as a major monetization vehicle. This is a key opportunity for UMG ( Universal Music Group) to take the lead and should positive ROI from the streaming of their artists in this emerging media.