Boycott BP? Well now there is a Mobile Gas Price Search Engine
August 3, 2010 at 3:29 pm
- Category :
- Google , Location Based Services , Maps , Search
Today Multipled Media announced their Gas Price Search Engine as part of their different search engined federated around a unique location based map application. I saw this product at CTIA in Las Vegas in March and was very tickled on how local-local they have made this. Is there room to compete against Google Maps or Bing Maps? According to Multiplied Media- Yes. Create a deeper more relevant intimate user experience that refines more verticalized search engines around maps. As Google only adds many new features and content at a National and Global level, can they keep up at a local level? This Calgary based company ( funny that a lot of Oil for North America is also coming from their back yard) is finding a way to innovate at a local level. As Search products grow organically, Google has looked at a media strategy at the Global => Local level, where as many of these emerging companies are growing from hyper-local => local => National level.
As they build this local audience and grow, where does this position them with the Mega providers? Acquisition or fragmented marketplace?
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Multiplied Media Announces Addition of Gas Price Search Feature to Poynt Application for iPhone.
New Version Also Improves iOS 4 Compatibility, Calendar Integration and the Ability to Save Favorite Movie Theaters
CALGARY, ALBERTA, Aug 03, 2010 (MARKETWIRE via COMTEX) — Multiplied Media Corporation (“Multiplied” or the “Company”)(TSX VENTURE: MMC), a leading provider of mobile local search services, today announced the addition of a gas price search feature to their free, local search application, Poynt for iPhone and iPod Touch. The newly added gas feature searches the user’s local area for nearby gas stations, as well as locates the best price per gallon by grade.
With the new gas feature, Poynt for iPhone users have the benefit of choosing whether to view search results by lowest price or by location. Users can easily toggle between both options giving them a clear sense of the different gas stations in the local area and what the best-offered price may be. At the touch of a button users can also quickly pull up a map to the selected gas station or access turn-by-turn directions.
Also included with this update is enhanced iOS 4 compatibility with the ability to add events such as restaurant reservations and movie times to the iPhone’s calendar. Users are also able to save a list of favorite local movie theaters in the app, providing even greater convenience when planning a night out.
Poynt connects iPhone users to businesses, movies, retailers, restaurants, people, local weather and now provides the user with the added benefit of being able to find the best local gas prices. Poynt for iPhone also features Poynt 360, a unique augmented reality feature that utilizes the iPhone’s GPS, compass and camera to display search results as clickable tags over a live view of the surrounding environment.
The new version of Poynt for iPhone and iPod Touch is immediately available for download from the iTunes App Store:http://itunes.apple.com/us/app/poynt/id348780264?mt=8
Poynt is a free application available to iPhone and iPod Touch users in Canada and the United States. Poynt is also available for BlackBerry smartphones on BlackBerry(R) App World (www.blackberry.com/appworld), for Android devices on the Android Market or via Over the Air download at m.poynt.com.
