In a recent blog post by James McQuivey of OmniVideo ( VP at Forrester Research), he mentions that the future of TV Remote is the mobile Web.  This is something I fundamentally believe in with the convergence of mobile with existing media platforms. As Companies like TVGuide, TiVo have started to release first release sites and products that have programing available via the site, the next phase will be to really change the channel from one piece of  Hardware in hand to another; total  access to content and hardware converged.

There was so much positive success by having an interative channel with American Idol with SMS thanks to AT&T with voting.  Can you image being able to be on the mobile-view of the TV Program American Idol at the same time, with the same services and more. Then being abile to change channels and make those EPG Settings.   Real time interactivity on screen will be a reality and the program themselves can control the back-channel for thier content programing and users.

There are companies such as Canoe, Back Channel Media that have been working on platform and technology solutions of interactive programing using overlays with the screen, but what they are missing are the core linkages to a mobile strategy and the power of having access via your mobile device simultaneously.

James, thanks for bringing this topic to surface as such a unique time.  In several years we will look back reflect at times when mobile devices and TV programs were not connected.

As we enter April, my favorite part of the year, there is nothing like kicking back and enjoying the Masters. As it is difficult to set glued to a TV for the 4 days of the event ( Some of us have to work!), there is no better usage case then getting and following the event on the go with your mobile device. As there has been so much buzz and GaGa about an iPhone App as a mobile strategy, I was happy to see that there was a good solid mobile strategy that gives balance of the difference options for us mobile junkies. Two years ago I was in transit in Europe ( Actually having Lunch at the Royal Stockholm Country Club with some business with Eniro) when I was going mad trying to find out what was happening over at Augusta.. Well two years later there is now a great mobile strategy inplace that includes the likes of an iPhone app, a great web set-up and event real-time alerts with SMS.  I guess it takes great sponsors like AT&T to help support a mobile strategy that works.

[ see the masters website ]

#1- have your website support a mobile tab for discovery.

#2- have an iPhone App for all those iPhone junkies

#3- have a mobile version of your site that is redirected automatically and also is set with an m.mysite.com domain.

#4- have the ability for real-time engagement with Text/ SMS….

With these 4 scenerio’s covered is a good first step balanced mobile strategy… for those with media properties that can support the costs.

Last night at C’est Way Night Club there was a great showcase of BCMusic artists from Vancouver. Adaline was terrific with her emotional song ” Chemical Spill” and Dan Mangan with ” Robot” here are two of the four artists sites…. more to come…deployment coming soon….