It seems like this week was a key milestone for the HTML5 world. Google opened our Friday morning with an example of HTML5 Game ( PacMan) being added to the Google logo of search.  With approx 2B searches a day, this shows the scalability of having an active game embedded just as there was once a static logo.  Did Google pay for the rights of Pacman for the day? My wife thought her PC was attacked by a Virus!  Today was a great day for the progress of the web.

The Google I/O ( Input/Output) or ( Innovation/Openness) Conference was a great success in bringing more transparency and openness to web standards, and with the announcement of opening VP8 to the world as a royalty free licence ( I did not see the word perpetual???).  They launched Google TV, Music Streaming for the Android platform, and a wide variety of new announcements surrounding the Chrome App Store.  As for Wave, it has now moved from the closed invite only option that makes it very difficult to have a social network to being officially launched.

Yahoo announced the launch of a new class of interactive mobile display ads leveraging HTML5, CSS3 and JavaScript technologies.  Yahoo stated that traditional static banners across the top and bottom of the mobile device screen were not optimal  and with–the new format promises to solve those issues via rich media content optimized for next-generation HTML5-based browsers. Yahoo Mobile product marketing staffers Mandar Shinde and Calvin Hung stated that this will enable  ”creative executions of interactive advertisements” on the Y! Mobile Blog.

Yahoo will launch its first interactive display campaign  with Paramounts and DreamWorks Animation release Shrek Forever After. “Going forward you can expect to see more ads that are tailored to the way people use mobile or that take advantage of particular attributes of mobile devices,” Shinde and Hung add. ”For example, we know users like to ‘content snack’ on mobile and ads that offer video or creative interactivity can be very successful.”

Now Adobe…. With all the chatter back and forth between Apple, iPad and the release of Flash, you think that Flash was the lifeline of Adobe.  Looking at this revenue breakdown of the company, it is clear that Flash is only a small part of the overall revenue strategy of Adobe.  What was very assuring is that now with HTML5 being the next coding platform for the Web, everybody is working together…

HTML5 aims to eliminate the need for web plug-ins like Adobe Flash. Instead, the functionality of Adobe’s Flash platform will be available right in the code of the web.)

The gradual elimination of Flash sounds like a bad thing for Adobe, but it’s actually not a huge problem. From a revenue perspective, Flash only accounted for 7% of the company’s revenue in fiscal 2009, or $231.2 million, according to Citi analyst Walter Pritchard.

While losing a revenue source is never a good thing, the widespread adoption of HTML5 can actually be good for Adobe. The company is introducing a bunch of tools for web developers to make HTML5 sites. Its Dreamweaver software, in particular, is getting an update to help web designers. There’s no reason that Adobe couldn’t even built an “export to HTML5″ command in Flash. As HTML5 grows, Adobe can offer new tools, and thus drive revenue growth.

Both Flash and Dreamweaver are part of Adobe’s core business — “Creative Solutions” — which generated half of Adobe’s revenue last quarter.