Apple has finally rolled out a way for app makers and content providers to build their own specialized ads for apps and the iAd Producer could help boost its mobile advertising network.
Advertisers will need to use this tool to create proprietary ads for iPhone, iPad, AppleTV? and all in the Orchard I guess….?
Apple rolled out its advertising network as part of iOS 4.0 and it promised to give ads all the functionality of the app itself – this included 3D graphics, multitouch, video, gyroscope and more. The goal was to create ads which deeply engage the user with experiences brands could create only mobile… Yahoo took some stabs at it and beyond the Nissan Leaf campaign, we haven’t heard of too many success cases.
In fact, Chanel dropped its plans to advertise with this network after Apple meddled with the creative process.
Could this iAd Producer change this slow start for Apple to get involved creating the ads, yet now giving the creators a bit more flexibility. As it appears these tools seems it make it fairly easy for user to create.
According to Apple:
We all know that Google is fully integrating AdMob into its business and you know that the search giant is going to be putting a lot of effort into the mobile advertising space. Besides there foray into Voice, Operating Systems and new advances to Search that was recently stated by Google’s Marissa Mayer- ” Contextual Push”, this is not going to be a straight forward process for Apple to get the agency and brands mind share that easily, but with these tools it is definitely a good way to start…