Google’strategy Tag

HTML5: Is Fragmentation part of Google’s Android Strategy?

With all the recent debate over fragmentation, it just made me look at this from an other angle. Could fragmentation be actually a good thing?  If we look at the mobile today there are about 4500 different devices that all have slightly different screen sizes and formats.  Even though they are all quite different when it comes to the device feature set, there is one area that is not fragmenting, but converging….  This has been around the browser.

With some of the recent advances in HTML5 and the lastest roadmap shared at the Google I/O conference, it makes one wonder if fragmentation was part of the master plan over at Google.  Let all the device manufacturers fight over there differences in features and functionality of the OS, but keep one thing consistent and moving forward…. the browser and the web.

With the release of Froyo ( Android 2.2), again there have been lots of complaints from partners like Sony-Ericsson and others.  However, what Google has shown is the convergence between online-mobile with the HTML5 feature set.

I am convinced that there is some kind of thinking and strategy around fragmentation driving users back to the browser and the growth of the Chrome Web-App storefront that will shortly converge with mobile.

News & Events

Special Discount for MXM; Mobile Marketing Cross-Media

Like” MXM and get 50% off the AdMonsters OPS Mobile, NYC, Dec 7th

 

 

 

 

 

[ Cross-Media Strategies] CETworld Presentation 11.10.2011 Link

[ click here]  to get presentation on slide share

[ In-Store Media Cross Media] Exclusive Holiday event on Mobile Marketing In-Store. Nov 15, 2011, NYC

For friends of ADOstrategies, here is an exclusive invite code:  MXMinvite.  We are all celebrating the Book Release about “Mobile Shopping in the Impulse Economy by Gary Schwartz”

 

 

 

 

 

 

 

 

 

 

 

 

 

[Media-Cross-Media] ADO presents at CETWorld Nov 10th, 2011

We just presented at CETWorld ( Consumer Engagement Technology World) around the approached for the right digital strategy cross-media.  The title of the presentation;  Calmness after the Storm-Executing the Right Cross-Media Digital Strategy ( Digital Screens, Mobile, Social) 

[Brand Cross-Media] Battle of the Brand Marketing Mobile Apps, Oct 3rd NYC

ADObjects-Inc, Producer of MXMEvents has partnered up with MoMoNYC, NYCApps, NYCmobile for a unique event around “Branded Apps” on Oct 3rd, DROM

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