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Free Tag

Google’s Dominance Game, continues its Skype-Out like Service Free!

Google announced today that this free calling from the U.S. to anywhere in the States and Canada would be extended through all of 2011! (Back in August, it said it wouldn’t charge for those calls “for at least the rest of the year”-Liz Gannes “All Things Digital”)

2010 was a good year for Google and Android.  Besides the fact that the media coverage seemed more pro-Android than Apple  ( iPhone4 Antenna problems, Apples lack of variety (  the white version was not even launched) , and the constant push that Apple is not closed) they did get amazing growth and start to become the dominant player in the Smartphone market in North America.   We started to see even Android Devices being given away for Free with basic data plans making  it clear that in 2011 Android will eat quickly into the feature phone market and continue in that dominance mode as just the smartphone being the status-quo.

So to add some nice icing to the cake, not only did they use the momentum to thier advantage with the Google-to-Google Free  talk services as in Skype-to-Skype calls for Free, but they just make a defining blow to the Carriers by now offering a Google-to-Land line Free service.   This has in someways even has trumped Skype that has offered a low-cost service, but not completely free.  Skype charges pennies.minute  for this service that makes it cheap and addictive to end-users ( including myself that has been enjoying and using it over the years).

In my mind this is a big Wow.  Make the Operating System Free, Make the Calls all Free, Make all their content and services  Free, make the Wifi Networks Free and focus on building up local advertising and targeting.  Google did have some great patents in the Pay-per-Call for merchants, so with this Free service of users calling shops and making reservations is even more incentivised when Free…

With their power and position making everything Free is definitely a disrupter to this market where competition between companies is difficult without the economies of scale of Google and their Ad network network as well.   It is going to be interesting to see how Carriers respond to this when more and more users are leveraging Wifi for their data connections and calling as well.

A new Flurry of Apple’s App Patents


Apple PatentJust learned about this and found it very interesting.

Apple to Improve App Purchasing & Sharing — A release from the US Patent & Trademark Office has revealed a new patent for Apple and the purchasing of applications at places such as the App Store. According to Patently Apple, the system will utilize an “Application Seed” methodology, which means that when users download an app, they will be able to share it with others, allowing them try it, for free, and effectively helping to mitigate the over-saturation of apps on the market.

News & Events

AppLause: Live Mobile Music

Coming on 12.12.12 exclusive Live Music App Competition and Event @Limelight NYC

 

 

 

ALL NYC Mobile Branded App Show-Off Oct 1st 2012

Come See us at Branded App MXM Oct 1st, NYC. http://branded-app-oct-1-2012.eventbrite.com/

ADObjects speaks about Responsive Web Design ( Brandhackers NYC 7/23/12)

Brandhacker Meet-up ( Responsive Web Design)   NYC July 23rd Monday

 

 

Loyalty MXM ( Jun 18th w/Digital Screen Media Association)

Learn about Mobile Cross-Media and Loyalty Programs at the next MXM on June 18th @NYCPoly with the Digital Screen Media Association and AppNation

Responsive MXM ( April 24th @IAB)

Come and learn the differences between Responsive Web Design vs. Mobile Web Design using the case study of Obama vs. Romney

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