Forrester Research Tag

The Future of TV Remotes is the Mobile Web

In a recent blog post by James McQuivey of OmniVideo ( VP at Forrester Research), he mentions that the future of TV Remote is the mobile Web.  This is something I fundamentally believe in with the convergence of mobile with existing media platforms. As Companies like TVGuide, TiVo have started to release first release sites and products that have programing available via the site, the next phase will be to really change the channel from one piece of  Hardware in hand to another; total  access to content and hardware converged.

There was so much positive success by having an interative channel with American Idol with SMS thanks to AT&T with voting.  Can you image being able to be on the mobile-view of the TV Program American Idol at the same time, with the same services and more. Then being abile to change channels and make those EPG Settings.   Real time interactivity on screen will be a reality and the program themselves can control the back-channel for thier content programing and users.

There are companies such as Canoe, Back Channel Media that have been working on platform and technology solutions of interactive programing using overlays with the screen, but what they are missing are the core linkages to a mobile strategy and the power of having access via your mobile device simultaneously.

James, thanks for bringing this topic to surface as such a unique time.  In several years we will look back reflect at times when mobile devices and TV programs were not connected.

News & Events

OMMA Mobile- Los Angeles ( Oct 29 ‘ 09)

Come and see Moderator- Matthew Snyder, ADObjects-Inc on the brand panel- “The Brand’s Eye View: Partnering With the Consumer”  http://www.mediapost.com/events/?/showID/OMMAMobile.09.LA/

140characters Conf ( LA Oct 27,28′09)

Come and see ADObjects-Inc at www.140conf.com Oct 27,28 ‘ 09

118Awards ( 2009 International Innovation Conference) Edinburg, Scotland Sept 30, Oct 1 ‘2009

ADObjects-Inc and its Partner mSearchGoove Peggy Salz http://www.msearchgroove.com/ presented at the 2009 International Innovation Conference  http://www.118awards.co.uk/ This years conference and awards were on the 30th September & 1st of October 2009 at the George Hotel with the awards ceremony being held aboard the Royal Yacht Britannia in Edinburg.

SMAATO Mobile Advertising Awards (Oct 9, 2009)

Smaato has asked ADObjects, Inc. to join the team of Jurors for the SMAATO Mobile Advertising  Awards.  For More information http://www.smaato.com/award

CTIA Oct 6~8′ 2009 in San Diego

ADO will be present at CTIA this year! Come see us….

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