There are many early adapters already out there that just watch media on their PC’s, Mobile and do not even own a TV set.   Most likely they are in their 20′s or even younger and part of the new generation.   I myself grew-up with TV and still can not help coming home in the evening and turning on the Tube.  I like to lean-back and relax over my favorite news shows, sports, re-runs of Startrek and occasionally catch a move that I have either seen in the past or just never had the time for.  I have been frustrated with the programming of SHAW cable, but have not felt the need to pay more for additional channels.

However recently, I have felt a certain lack of need to turn on the TV set as much as I used to.  I am definitely an early adapter, but with media, I still enjoy the feeling of the newsprint through my fingers and the sensations of enjoying the high-quality content of a paper magazine.  This can not be helped as I grew up with this form of media, and it is definitely ingrained in my senses. TV had definitely been my main form of media consumption, but with all of the recent advances with content online my mind seems to be shifting.

I now imaging a great LCD hanging from my wall,  but with a connection to the internet as a main source of content to consume.  We just in fact might drop our monthly SHAW cable subscription, as the availability of free content on the web has started to embrace me more then the poor programming and choice over at SHAW.  Again, even though I am in my 40′s and a lover of traditional media, it has really started to die for me in the method of delivery.  Today already, I consumed several video’s from youtube, watched some favorite shows on Fora.TV and caught a couple of pod-casts.  I even watched some of the Masters over the weekend that was streamed.

So it  is starting to happen to me, then it is clearly a point in time that this transformation has really begun I believe.  Unless SHAW gets better at programming, the need to pay that monthly $50 or so will go away…