explosive growth Tag

The Android trajectory shows World Domination. All in the Momentum!

This week the Android Platform was cited as the most shipped platform in the Smartphone Category in North America.  Given the fact there are very low-end products now being produced in regions like China and the rest of the world to house the Android Operating System, the momentum is absolutely incredible.

If they keep going along the same growth trajectory, they will be in a position to ship 1 Billion Android devices/ year by the end of 2011.   As we all have heard the statistic that over 50% of the US market will be occupied by Smart phones at that time, it is not surprising that a variety of low to high end Android devices could absolutely take over the marketplace globally. Where is Nokia in the battle of momentum and explosive growth? Where is Microsoft? Will there be another player to emerge? With NTT DoCoMo and Softbank in Japan embracing Android, it looks as though they have the momentum on thier side with this platform.  What will the world be like with (Free monetized by Adverting ) Google now in a position to enable access of the worlds information,  have all the data and in a unique position to monetize in new forms.

Apple is growing fast, but not as fast as they do not have that same multiplier effect of multiple hardware manufactures on their side.  Is it time for Apple to improve their growth strategy?  How interesting would it be for Apple to combine forces with another major Hardware manufacturer that is known for a different brand vertical and value proposition then Apple in this explosive world domination game.

WWW or FFF ?

Facebook has been successful in not only owning the user, but they do a great job in “viral marketing”.  Will this growth continue or will privacy kill them? Will they become the next Internet? Will they form that unique strategic partnership with Apple?  They are consistently going from country to country and becoming the underlining social graph.

However, there are countries that have not become dominated yet by Facebook.  Not only are they in the top of Apple’s portfolio of must downloaded applications, Mobile has been know to be a usage case of social media ( >50%).  Many strong mobile players such as Mocospace, AirG, Brightkite, Loopt, Gowalla, Foursquare keep on growing, but the shear volume of growth of Facebook is astounding.

Many companies have leveraged “Facebook Connect” as a way to build there usage base, and they seem unstoppable.  Bebo is up for sale, and the other social networks are taking on a completely new business models.   Even Twitter has not shown the growth yet as Facebook, and as Facebook has prided itself with Direct to the end-user, they can bring any kind of app as integrated into their platform and just crush the competition.  Location was launched recently in Facebook, but when are we going to see extravagant maps tied to the overall service.

As they say, “what goes up- must come down” so it will be interesting to see where they peak or will they just become the WWW…. or FFF.

News & Events

Special Discount for MXM; Mobile Marketing Cross-Media

Like” MXM and get 50% off the AdMonsters OPS Mobile, NYC, Dec 7th

 

 

 

 

 

[ Cross-Media Strategies] CETworld Presentation 11.10.2011 Link

[ click here]  to get presentation on slide share

[ In-Store Media Cross Media] Exclusive Holiday event on Mobile Marketing In-Store. Nov 15, 2011, NYC

For friends of ADOstrategies, here is an exclusive invite code:  MXMinvite.  We are all celebrating the Book Release about “Mobile Shopping in the Impulse Economy by Gary Schwartz”

 

 

 

 

 

 

 

 

 

 

 

 

 

[Media-Cross-Media] ADO presents at CETWorld Nov 10th, 2011

We just presented at CETWorld ( Consumer Engagement Technology World) around the approached for the right digital strategy cross-media.  The title of the presentation;  Calmness after the Storm-Executing the Right Cross-Media Digital Strategy ( Digital Screens, Mobile, Social) 

[Brand Cross-Media] Battle of the Brand Marketing Mobile Apps, Oct 3rd NYC

ADObjects-Inc, Producer of MXMEvents has partnered up with MoMoNYC, NYCApps, NYCmobile for a unique event around “Branded Apps” on Oct 3rd, DROM

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