consumer reports Tag

ConsumerReports.org goes mobile

May 24, 2010 at 7:24 pm

Category :: Mobile Browsing , Mobile website , Physical Crossmedia

When I met the consumer reports team at the last CTIA, I enjoyed talking to them about the opportunities of bringing such a great brand to mobile. Well they did, and here is the release of the ConsumerReports.org mobile strategy.

Their focus is on the web, making the experience ubiquitous for all the different devices.
You need to be a paid subscriber to ConsumerReports.org to get access to the publication, but the key issue is that they did not raise there price for mobile. Any users that already have a subscription (~$29), also get mobile as part of the package.
The product is perfect for on-the-go to see product ratings.

Here is the video of the product

Tags :: consumer reports , mobile shopping , on-the-go ratings check , ratings , subscription service

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