ADOstrategies » check-in http://www.adostrategies.com ADOstrategies Website. Mon, 23 Jan 2012 23:29:05 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Now this is a Check-In! when Hotel room keys go mobile! http://www.adostrategies.com/blog/2010/05/26/now-this-is-a-check-in-when-hotel-room-keys-go-mobile/ http://www.adostrategies.com/blog/2010/05/26/now-this-is-a-check-in-when-hotel-room-keys-go-mobile/#comments Wed, 26 May 2010 07:34:15 +0000 ado http://www.adostrategies.com/?p=992 Holiday Inn just launched a mobile solution for room keys going mobile.  I spent a considerable time today on Foursquare and although I have been overwhelmed by the grown, what I found disturbing was the lack of content for each of the places.  Companies like Yelp and other joined the bandwagon of “Check-in” but they come with considerable content. Unless the Foursquares of the world figure out a strategy to get users to post more tips and content, I just do not know how sustainable it will be.

With that said, the concept and leadership they created with the concept of “Check-in” and the database of places is clearly the next wave in location based services and mobile.  Seeing Holiday Inn take this initiative to further the entire process and build a complete engaging solution around the entire concept of ” Checking-in” without customers even going to the front desk is the usage case of mobile cross-media that is where mobile is powerful.

eCommerce and other conversion techniques exist for mobile, but the creativity of taking a brand and enabling a “full experience” that is truly convenient is where I like seeing mobile going.

At CTIA I stayed at the Hilton Hotel Convention center, and there were Foursquare banners all over the lobby to “Check-in”.  The vision was there as well and seeing Hotels and the travel industry now embracing mobile in its full form shows the power of the mobile device.

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