October 19, 2010 at 4:53 am
October 11, 2010 at 7:25 pm
We are excited about the MXM conference to have a live stream so that participants from around the world can tune-in and watch the event. They can collaborate via Twitter, as well as fell part of the event without traveling across the globe to get there.
Check out the Facebook page for MXM:MediaCrossMedia
Check out the Ustream.TV channel page for information on programing etc…
October 7, 2010 at 11:25 am
Mobile Marketing Goes Cross-Media!
Silo’d Media Mix? Learn how to effectively integrate Mobile into your Overall Digital Strategy
With ever-smarter portable devices, the line is blurring as to What is Mobile and What is Online. By 2013 more then 50% of web usage will occur via Mobile. This growth will require marketers and media companies to combine their approaches to mobile and online.
ADObjects and InternetMarketingConference (IMC) have joined forces to bring this first in a series of unique mobile cross-media events that will discuss how Brand Marketers, Agencies, and Publishers can efficiently enter a strategy of mobile and online convergence.
This must-attend event will answer critical questions that are key to your converged future.
Hear from 30+ experts from leading companies including iCrossing, Insight Express, Google, Microsoft, MTV, Strawberry Frog and Tweetdeck as they cover major issues such as:
September 7, 2010 at 5:39 pm
September 2010
Happy New 5771 Year 
שנה טובה
ADObjects, Inc wishes a Happy New Year to its Jewish
Friends and Colleagues! This is the Year of Peace and
Prosperity. Shana Tova!
ADObjects, Inc has been involved in a variety of high-level strategic projects and partnerships that has enabled an expansion of the company’s presence to New York City. Presently we have two official office locations:
ADOcrossmedia [ USA/East Coast:]
Clinton Ave, Brooklyn, NYC USA 11238
ADObjects, Inc [ Canada/West Coast- HQ]
400-601 W. Broadway, Vancouver, BC, Canada V4Z 4C2.
This expansion further supports the release and growth of the ADOcrossmedia Platform ( A Mobile Cross-Media Business Acceleration Service | Cross-Media Marketing Service)
* New ADOcrossmedia Website coming soon
ADObjects, Inc in collaboration with Finnish Mobile Industry Association, FinnMob and Japanese Group, Eagle-Inc.JP will be hosting a week of planned events for Visiting Mobile CEO’s during Advertising Week in NYC during Sept 27~Oct 1st. For more information and interest in participating, Please contact masumi@adostrategies.com
In Cooperation with MEF, ADObjects, Inc brings in the valuable overseas experience from Japan in m-Commerce as part of the International Guide on m-Commerce. ADObjects, Inc provides leading edge consultancy services in the areas of mobile marketing and m-Commerce as well as building revenue generating partnerships with overseas companies looking toward market entry into North America. This guide has comprehensive examples and case studies from both leaders in Japan; SONY FeliCa and Entermotion. Learn More
This is the Second year of participation for ADObjects, Inc to be a Judge for the upcoming SMAATO Mobile Advertising Awards. Results presented on October 7th. Learn More
Reader Feedback Highlights From ADO Blog… Top 5 Posts for August 2010
• Why it is better to be an API and Not a Client? Twitter Strategy and Smart. August 30, 2010
• Getting Started with a Mobile Marketing. Four insights to Guide your Strategy. August 17, 2010
* Reposted from Marketing Sherpa Article www.marketingsherpa.com
• The Android trajectory shows World Domination, it is all in the momentum. August 5, 2010
• HTML5 vs. Flash: Does One Bad Apple Spoil the Bunch? August 5, 2010
• Torch that growing MOS on the Blackberry Bush. Poised for MobileOpenSocial August 5, 2010
In Partnership with several different organizations, ADObjects has been involved as a Media Sponsor and Production Chair for some great Mobile Events coming this Sept and October.
1] APPNATION September 13-14 San Francisco Moscone Convention Center. http://www.appnationconference.com. If you sign-up using the ADObjects-Inc Promotions code you can get 50% off the ticket price. Promotion Code: MGFC50
2] INTERNETMARKETINGCONFERENCE | VANCOUVER September 21-23 Four Seasons Hotel Vancouver. http://www.internetmarketingconference.com/vancouver. If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM
3] INTERNETMARKETINGCONFERENCE- MOBILE | NEW YORK October 12-13 Helen Mills Theater. http://www.internetmarketingconference.com/NewYork. If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM
Greetings! It was a hot summer wasn’t it. Even though we have entered September it still feels like the heat wave is still here. At ADObjects, Inc we are closing in our our third year as a company focused on revenue generating Strategic Development and Mobile Media solutions for our clients. We launched ADOstrategies.com ( Strategic Consultancy) at the start and have found a wide array of opportunities that expanded from the basic strategy analysis work, mobile media and mobile marketing campaigns to large event planning and cross-border go-to-market execution.
Over the last couple of months we have had some great projects with some clients over in Japan and we have taken a greater role in Mobile Marketing Education, Media Planning and New Event Series Chairing as well. We were asked to help out with the Internet Marketing Conference- Mobile in New York City this fall, and we set-out to create a new unique event around “Cross-Media marketing convergence between Online and Mobile” as the underlying theme. We are constantly getting contacted by many companies, brands and publishers that have asked about ” The best way to go mobile when they are still grappling with budgets for online and social. Yes- mobile is important they say, but we have been prioritizing online and social first, should we build a mobile application? What is the best way to do it? “ Our answer to them is that mobile does not have to be separated, but incorporated into the Strategies of Online/Social and Traditional from the beginning as a complementary solution to get more out of the existing Online, Media campaigns and strategies. This is the topic we hope to deeply cover during the upcoming Internet Marketing Conference- New York.
In addition we will be running two sets of Mobile Marketing Educational Series. For More information contact, masumi@adostrategies.com
1) Mobile Marketing BootCamp Sept 21st, 2010, Vancouver, BC
learn more
2) Mobile Marketing BootCamp Oct 12th 2010, New York, New York learn more
Come and learn about how to integrate Mobile into your Marketing Plan! We will be doing hands on training of mobile website, mobile application, mobile SMS products.
In addition, We at ADO have been constantly obsessed recently with “What mobile can achieve to both complement and measure traditional media campaigns as a transitional new method for print, TV, Radio, OOH strategies from the start”. We see Mobile as a way to give the Broadcast medium better way to be measured with mobile as well as building up a consistent audience database that can be used for more efficient engagement moving forward. We have been working on some new unique solutions that we hope to bring to the market in the near future.
With our “Newly formed Presence in New York City, we are excited to expand our footprint with Brands, Agencies, Publishers, Media Companies supporting business acceleration services and solutions. Our focus is to work with partners and bring “New Revenue” to their existing business via Mobile with clear milestones and plans.
If you are in the neighborhood, drop buy and say Hello!
Sincerely,
Matthew Snyder
September 6, 2010 at 1:47 pm
Quantcast published there statistics for mobile internet traffic for Q3’2010. There has been a lot of Growth with all of the different Android Devices coming to Market, and Apple has only its fresh new iPhone4 that it recently released in June. Think of the possibilities if Apple were to release a different product like the market has seen for Android every month. As there is a massive shift from Smart-Phone to feature phones where more then 50% of the Consumers in the US will have a Smartphone and plan by the end of 2011, it is a massive race for this replacement marketplace.
Where is Nokia? They used to be great fast followers, but now as the market shifts, it seems to be shifting to Android….
September 4, 2010 at 4:50 pm
( This blog post is purely a “What if” scenario Apple has not launched NanoPhone)
Apple has been doing fine without a Keyboard product, but i today when I saw the Nano touch, I had this new mobile phone product idea immediately come to mind . As you can see, if you do put the Blackberry or Nokia Keyboard below as in the picture it seems to fit perfectly in terms of size.
Could something like this go on Sale in November? Could be a killer low-end Christmas Product?
This last week Apple announced Nano Touch. A small display that has touch. How will this evolve with application developers? Given the fact this display form factor is now like the displays in Smart phones with keyboards ( smaller and with a form factor like a Blackberry), this could be an entire new generation of low-end phone devices from Apple.
The first thing I thought when I saw this, was that with all the growth of Android and the need for a more diversified road map by Apple to de-risk the single product roadmap strategy, this is the concept that came to mind. I do not have any indication that Apple would do this kind of product, but if we look at history, Apple did launch some of the new technology via iPod first, then they launched the product and features of the iPhone. They are using the two product categories in a tag-team like manner to not only grow the market, but to also test it.
So Apple would first come out with the simple Music version of Nano Touch, then use that technology and screen size to bring out the phone…. could make sense. Any comments?
The Question is why would Apple do such a thing as they are clearly the leaders and #1 with the one form factor screen size.
1) Many people also just plain perfer a physical keypad….Why should Apple NOT have a foot in that market and go after RIM’s Blackberry, and low-end Smartphone market share. With the existing large display on iPhones, iTouches they could add a sliding keybord below ( like we have seen with Palm Pre, HTC, Samsung and Windows products), but now with this new release of Nano and that small display, looks like this kind of Blackberry type of format could also be possible.
2) As the iPhone4 is driving more top of the market, the mid and low end feather replacements are now getting hit by Android positioning. Why not have a product that can position itself for this replacement market segment as well. Lower end, smaller display?
Might be a good different product to launch with a different Carrier? Differentiate the offering from AT&T to others…
3) This fits nicely into the overall story of Apple. Why do they need to have products that do not have keyboards? They have both now with the Mac and iPad with the larger screen products. Bring it all together and let the market decide? or just make the market…… interesting to see what they do with this one.
We all thought that one thesis about Apple and its mobile products is the death to the keyboard….. But why not have a product with a slightly smaller display and a keyboard. So far they have done well without a mobile device that has an embedded full keyboard, but I do think the timing now is a good one to expand the road map for this type of product as well. No reason to have just one product category for Phones to compete against Android and others that have multiple product categories.
September 2, 2010 at 6:36 pm
Did any of you read the book, the Art of Motorcycle Maintenance? Study Karate? Practice, practice and practice and then you do not think about it. Well this is a theme I think is interesting when we think of “Worlds Colliding and Mobile meets the Internet”. We all know that mobile has its differences… smaller screen, personal, always on and with you everywhere you go. But when it comes to the internet, I do beleive there is one internet…. When will Interactive Marketers, buyers find a routine where they just know about mobile as part of their daily routine/ budgets and not have to think about it as it blends into the Online, Social and overall marketing mix…results and synergies being symbiotic.
The debate of Cross-Media and mobile is what we made for this years theme at Internet Marketing Conference- Mobile in NYC on Oct 12, 13th at the Helen Mills theater. If you want to be involved, let me know….It is going to be a great event…. Stay tuned.
August 30, 2010 at 7:05 pm
In the late 90′s emerged the SEO firm that specialized in building solutions and strategies off of Google’s Search Engine or Search API. This way of thinking is a key reason for the success of Google. Google also succeeded with syndication ( offering Search as an API to be built into sites). Well when twitter launched, releasing an API has given them the ability to generate an amazing amount of traffic through twitter via the different clients. At least today it is a vertical game of different twitter clients competing that has created a closed loop to drive the business of Twitter. The same can be said about Android today. Be original and open, release and API and let others build something on top of the core and bring in all of their creative spirit.
I love hootsuite, tweetdeck and seesmic, but they are in a game of competition amongst each other that has spiraled to grow twitter.
In this world of the web, creating API’s for others to leverage their creativity now only builds your brand as a base platform, but gives you the chance to organically grow through degree marketing ( I use this term as the different degrees of relationship as it is like a super distribution model).
This seems like a a no-brainer, but looking at the stats really makes one think about what are the platforms you can create with an API for growing your business. This is a real strategy for 2010 for the web and beyond as well.
August 30, 2010 at 6:03 am
As I have just relocated part-time to NYC, I have decided to really look at my needs when it comes to internet and broadband TV. As most people in my building just use Warner Cable here in Brooklyn, it is almost like a no-brainer to call up Warner and set-up an appointment to use the service.
I called two weeks ago to set-up an appointment. It was Tuesday. They said they would send over a Service guy to set it up on Sat. The going rate for Internet Only was about $33/month + the installation and box of about $100+. To get Wifi was an extra $5/month. So my costs would be for unlimited internet at broadband speed at about $38/month
Well I had a set window to meet the guy from 2-5pm. He never showed up. When I called into Warner Cable they said that he did show up but could not connect to me by phone. So the value of me sitting at my place, Why did he not buzz? So I proceeded to call Warner Cable and got the IVR telling me to wait to 5pm to call. If he did show up at 2:15 like they said, and I waited 3 hours for nothing, it kind of pissed me off that on a beautiful Saturday, I waited for 3 hours at home for somebody not going to show up again and I would have never known it.
So in my call that finally got through to a person at 5:15pm, I rescheduled for Thurs Evening from 5~8pm. He wanted to set me up on Weds from 2~5pm, but I said that I had to go to work and could not sit at home for 3H on a Weds Afternoon.
Sure enough, I get a call from the Warner Cable guy that he is at my place on Weds at 2:05pm. ” Bloody Hell, I thought, I told them I would not be there. So when I got home, I then spent another 30 min on the IVR to get to an operator to again tell me that I was scheduled for Weds, with no record for Thurs. I would have to wait till the following Tues for the first available appointment.
This really pissed me off. As I have been without Internet now for 2weeks, I was getting frustrated, so I wanted to see what my other options were.
1) Can not go to another Cable Company as my Apartment Complex is only Warner.
2) What about getting one of the Verizon, Sprint, AT&T, T-Mobile hotspot cards…. This way I will not be locked to my home for my connectivity.
So I started my check. As I have been having broadband connectivity problems with my phone and AT&T, I decided to go into Verizon first. This is what they offer.
Verizon
1) MiFi can be purchased for $180 or a 2 year contract for about $40.9 for the little credit card box ( you get up to 5 connections and good 3G speeds. 4 hours of battery life) The costs is what was interesting $40 for 250MB ($0.10 MB or $100 G after) or $60 5MB ( $0.5MB or $50GB after), the costs were pretty high for Data, so I decided to do a real check of what my needs are per day approximately.
2) Get an Android device and use untethering. Well they do offer all you can eat for about $30, but to connect to tether, they charge an additional $20/2GB. So for $50 I can get about 2GB ( $0.5MB after).
So if you are a daily user of 2GB, then the tethering with the mobile device is not bad, without jumping to the $100′s of month for extra bandwidth. The 5GB is about 150% the cost of Warner for the monthly installments, but it is still limited.
Apparently.
T-Mobile
1) With an Android device with $30 all you can eat package, apparently you can do Tethering…. So this might just be the right way to go for a home-hotspot, but also a hotspot on the go?
*****************************
Daily needs.
Besides my work that includes massive social media, emails and web browsing. I do stream music and I do watch movies and video’s. So this is my system. ( I will add a chart of my usage patterns later after I study it a bit more). But to watch a move it is about 250M. So for 5G, you only get about 20 movies a month for Verizon. This might just be enough…. email and social is so small with Data I felt I was I would be OK.
*****************************
What an opportunity for the Mobile Operators to destroy the Cable companies for home internet. Just thinking since they do have location-based services to identify the cell towers that are in proximity to your home, why limit the bandwidth when you are at home. Charge a special unlimited rate of $60 month, and then have it kicked in to a limited amount on the Go. This way it is easier to start to understand the loads on the network as users do not move that often. Can really grow services that become truely wireless.
I will decide now over the course of the next couple of days, Verizon, TMobile or Warner Cable……
August 17, 2010 at 9:19 am
Here is published article in Marketing Sherpa based on a recent interview on moving forward with mobile marketing.
by Adam T. Sutton, Reporter
Technology always increases in power and decreases in price over time. The multimillion-dollar supercomputer of yesterday is today’s five dollar pocket calculator. Mobile phone technology is no different.
More people carry smartphones than ever before:
o 31.9% of all mobile subscribers used a Web browser on a mobile device in the three months ending in May 2010, according to comScore. That’s up from 26% in comScore’s September 2009 three-month average.
o 30% downloaded a mobile app in the three months ending in May, compared to 6.7% in the September 2009 three-month average, according to comScore.
“We’re definitely past the discussion of whether mobile is mainstream. It’s here,” says Matthew Snyder, CEO and Founder, ADObjects, a mobile strategy consultancy and agency.
Snyder has worked in mobile and consumer electronics for more than two decades. He spent 12 years with Nokia and eight years with Sony, based mostly in Japan, a mobile technology hotspot. He now helps companies understand how mobile channels can improve business and marketing performance.
We spoke with Snyder to get his take on what marketers need to consider before testing mobile marketing initiatives. Here are the five insights he provided:
Insight #1. Start with a mobile Web presence
Snyder is a strong believer in the Web. The cornerstone of any mobile strategy should be a Web presence, he says, whether it is a single landing page or a full mobile site. Even if a marketer is experimenting with sending SMS messages, these messages should include a link to a page where mobile users can learn more.
Here are four types of mobile Web presences Snyder sees:
1. Mobile versions of existing sites
Companies have built mobile websites which offer nearly the same features as their traditional websites, but which are adapted to a handheld format. A textbook example is Facebook’s mobile website (see Useful Links below).
2. Plug-in-based mobile sites
Similar to the first category, blogs and websites based on WordPress, Drupal or similar open-source platforms can use free plug-ins which format sites for mobile audiences (see useful links below).
3. Mobile landing pages
As the name suggests, these single-page entities can be created quickly to add a mobile-Web presence to a marketing campaign.
4. Dedicated mobile sites
These sites are standalone, multi-page entities, not mobile versions of a traditional website. They have their own designs and strategies to meet the needs of mobile visitors.
Insight #2. Consider all mobile options
Mobile networks and devices provide a range of ways to reach an audience — such as text, voice and email. When your team is considering how best to incorporate mobile into its marketing, consider all the major possibilities:
- Short Message Service (SMS)
SMS is capable of sending minimal, text-based messages to your audience, which can include links to call a phone number or visit a website.
- Multimedia Message Service (MMS)
MMS is similar to SMS technology, but can also send content such as images, video and audio files such as ringtones.
- Voice
Mobile phones have click-to-call functionality that enables audiences to reach you directly, or to click to request a call from your team.
- Web
Similar to traditional Web browsing, the mobile Web is continually adding pages of content designed for easy access from handheld devices.
- Proximity marketing
Smartphones with GPS and similar technologies are capable of broadcasting locations. Some marketers are taking the opportunity to deliver ads to mobile users in specific locations, such as when they’re near brick-and-mortar stores.
- Applications
Computer programs specially designed for smartphones are widely available and have their own marketplaces. Some marketers have directly integrated campaigns into their audiences’ phones by designing and offering a branded mobile app.
- Content
Branded content — including ringtones, images, videos and ebooks — are just a few of the many different types of digital information marketers can provide in a mobile format.
As any business professional with a Blackberry will tell you, email is a mobile channel. People frequently receive and send digital letters through handheld devices.
Insight #3. Mobile does not stand alone
Mobile marketing does not succeed as an isolated channel, Snyder says. Instead, it works best when integrated with other channels and tactics to form a cross-platform strategy.
Examples include:
o Combining SMS or barcode calls-to-action in traditional advertising
o Mobile apps that integrate with television shows
o Mobile coupons for in-store sales
Mobile promotions should also be integrated with other channels. For example, mobile content should be promoted on your website — e.g. if you’re advertising a free whitepaper download and it’s available in a mobile format, mention this in your website ads.
“Mobile, in general, is the glue that connects all media,” Snyder says, “As smartphones become more prevalent, the more they will be associated and attached with existing media channels.”
Insight #4. Mobile requires a well-planned strategy
It can be tempting to quickly test proximity marketing or a mobile website just to see what happens. But mobile marketing initiatives should be carefully planned, Snyder says. Otherwise, you risk wasting time and money, and possibly damaging your brand.
Areas to consider:
- Overall marketing strategy
Mobile devices are extremely personal. Owners carry them everywhere, and during all stages of the buying process.
Given mobile’s “constantly-connected” attributes, you must understand the impact of making mobile information available throughout your entire marketing strategy. Your team should know:
o Which specific goals you want to achieve
o How the tactic will help achieve those goals
o What possible negative impact it could have
- Usage cases for your audience
Determine the ways in which your audience would, or already does, interact with your company on mobile devices. Put yourself in their shoes — how could they use a smartphone to learn more about you?
By checking your website’s analytics you may find mobile visitors are already accessing your site.
“I’ve seen anywhere from 5% to 20% of existing websites getting hit by phones today,” Snyder says.
- Media buying and budget
Your team also will have to consider where mobile marketing fits into its media budget and priorities. You will have to gauge investment and potential return while ensuring the overall media plan is capable of meeting its targets.
Some mobile channels are inexpensive to test. For example, your team could easily add a call-to-action to your traditional advertising to ask viewers to send you an SMS message or visit your mobile site. Others are more expensive, such as mobile applications, which can cost between $20,000 and $100,000 to develop a quality product, Snyder says.
Useful links related to this article
Members Library – Mobile Website Advice from Taco Bell: 5 Considerations to Reach More Mobile Devices
Members Library – Consumer Behavior in the Mobile Channel: 4 Trends Marketers Should Note
comScore: May 2010 U.S. Mobile Subscriber Market Share
WordPress: Mobile plug-ins
Drupal: Mobile plug-ins
“Like” MXM and get 50% off the AdMonsters OPS Mobile, NYC, Dec 7th
[ click here] to get presentation on slide share
For friends of ADOstrategies, here is an exclusive invite code: MXMinvite. We are all celebrating the Book Release about “Mobile Shopping in the Impulse Economy by Gary Schwartz”
We just presented at CETWorld ( Consumer Engagement Technology World) around the approached for the right digital strategy cross-media. The title of the presentation; Calmness after the Storm-Executing the Right Cross-Media Digital Strategy ( Digital Screens, Mobile, Social) 
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