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Here are some of the participants attending..

Silo’d Media Mix? Learn how to effectively integrate Mobile into your Overall Digital Strategy

With ever-smarter portable devices, the line is blurring as to What is Mobile and What is Online. By 2013 more then 50% of web usage will occur via Mobile. This growth will require marketers and media companies to combine their approaches to mobile and online.

ADObjects and InternetMarketingConference (IMC) have joined forces to bring this first in a series of unique mobile cross-media events that will discuss how Brand Marketers, Agencies, and Publishers can efficiently enter a strategy of mobile and online convergence.

This must-attend event will answer critical questions that are key to your converged future.

Hear from 30+ experts from leading companies including  iCrossing, Insight Express, Google, Microsoft,  MTV, Strawberry Frog and Tweetdeck as they cover major issues such as:

• How can I leverage a mobile strategy efficiently with my existing online resources?
• Should I not just design my existing website to be accessed by Mobile?
• Who are the best online partners to consider?
• How can I evolve my online customer acquisition and retention strategies for mobile?
• How to I manage analytics and social media strategies to include mobile?
• What should I do about transferring my online rich media assets and video to mobile?
• How do I incorporate my existing ecommerce strategies with mobile?

We all know the fight going on between Flash and Apple over the iPad and iPhone……so it looked like we were going to see HTML5 as a potential  standard cross-platform for mobile and online potentially little faster then normal.  Blackberry 6 has brought WebKit and HTML5 to the world of mobile browsing, and Android keeps pushing the envelope with HTML5 evangelism even though they do have been a strong believer as well in Flash 10.1.

However, yesterdays news that Microsoft will not include HTML5 in IE7,IE8 might not have been the most strategic move even though there was the discussion of HTML5 in IE9.    In my opinion it is not HTML5 vs. Flash, but Developer vs. Platform we are talking about here. Now there is a very strong split between the camps supporting either HLML5 or Flash.    If Microsoft would have made the strong statement right away to move forward with HTML5, at least there would have been one platform for all that would bring mobile and online together in a very eloquent way today.  So Developer, it is just going to take time to get that consistency across all devices…..

In a diagram laid out by Tim OReily back in the end of last year, he showed the possibility of a unique convergence between Native and Browsing in 2010.

Well it looks like it is going to take more time.  Either Apple will come to grips and add Flash Support, or we need to wait on Microsoft to move a bit faster to integrate HTML5 support in existing browser platforms.

All and all, I believe in a couple years time we will see both platforms ubiquitous, so why all the fuss in 2010.  Why not make everything open and available for the web developer community and let them decide what is best.  At least this way we will not have inconsistencies for the end-users….or double to money and effort for developers

Maybe this will be outdated thinking after WWDC next week where Apple unveils iPhone 4.0 and the opportunity for iPhone Native Apps, but for some reason I do not so….

As Smartphone penetration continues to grow and grow, developers are going nuts with all the different platforms.  Google has thrown more and more fuel in the fire by creating a platform of fragmentation with all the different Android Versions.

Was this on purpose? Well after the Google I/O conference it really feels like that is the plan….. Create as much confusion as possible so that everybody reverts back to the Web and HTML5

Now look at Apple.  Fighting like hell with Adobe over Flash. Making it even more difficult for developers to decide which way to go?  Should I build a application in Flash and not see the distribution or should I go with the iPhone App.  Well Google threw another wrench in the game by saying that they are fully supportive of Flash and let this platform thrive on Android;  “We are Open, Apple isn’t” .

So where does leave developers as the full HTML5 integration is still not on all devices browsers yet, but it is pretty clear that if you build a great version of a mobile site instead of an app in HTML5 you get all the benefits of the web and also a great user experience.   Look at what Google has done with Gmail ( one of their Flagship applications besides Search).

There are many tools for web developers to create mobile sites.  It is clear in my mind the ones that bring a consistent web experience to mobile that incorporate application development tools and enablers to replace making a separate application is where the market it going. Many of the mobile site builder companies lost focus by trying to become everything  ( incorporating ad servers, creating separate content management systems) but what a great mobile site builder company needs to do is to just create tools for developers that gives then the best integration of HTML5 and mobile specific enablers and applications ( such as maps, etc….).

What I find interesting is that Adobe is driving HTML5 more then anybody else, and with the lastest release of Dreamweaver CS5. Designers can simultaneously create one-website with multiple views.  What ever happened to the Openscreen Project? Just make it HTML5!

Here is the website

…..and here is what the mobile view of the site looks like powered by Mobify.Me