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It was just announced that Nokia will solidify its go-to-market strategy with its product line-up to include a deep partnership with Microsoft. What happened Nokia? With this new focus on Windows7 together with Microsoft change the game against iOS and Android? How will they now focus on Symbian, MeeGo and now Windows7? Why not make MeeGo the platform to really compete in this game?

In any event, this was a bit shocking news but not unexpected.

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Nokia jumps from ‘burning platform’ and forges alliance with Microsoft
By Ed Owen, marketingmagazine.co.uk, 11 February 2011, 09:20AM

Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions.

Nokia N8 series: ‘it’s not technology, it’s what you do with it’ campaign

The tie-up with Microsoft covers mass market mobile phones and partly sidelines Nokia’s ailing Symbian platform.

Nokia was widely expected to abandon its operating system following a leaked internal memo from its new chief executive Stephen Elop earlier this week.

Elop was scathing about his company – which remains the world’s largest handset manufacturer – and said it needed to change.

In Elop’s memo, the man jumps. Elop, a former Microsoft employee, said: “We too, are standing on a ‘burning platform’, and we must decide how we are going to change our behaviour.”

The mobile giant’s new strategy will be to:

Use Microsoft to develop its primary platform.
Focus on connecting a billion people in developing markets to the internet through their phones.
Generate new “disruptive” technologies to take the creative initiative back.
Elop, today, said: “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward.

“Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.”

Two business units will be formed:

Smart Devices, to be led by career marketer Jo Harlow, former head of marketing for Nokia’s North American division, developing high-end smartphones to use Microsoft, Symbian and MeeGo platforms and develop business services.
Mobile Phones, to be led by Mary McDowell to push mass-market devices powered by Microsoft’s platform, pushing another billion customers in new markets.
The link with Microsoft will be symbiotic, with Nokia providing mapping for Microsoft’s Bing search engine and AdCenter ad platform. Nokia’s Ovi app store will be rolled into Microsoft’s Windows Marketplace offering.

Microsoft will now provide the developer tools needed for apps. Nokia had been subsidising app development to try and keep pace with Apple and Android.

Recently appointed marketing chief Jerri DeVard remains in position, and holds a place on Nokia’s executive board.

The Symbian mobile platform will not be dropped completely, but will be used as a “franchise platform” to retain existing users, and the company expects to sell an additional 150 million Symbian devices in the years to come.

Nokia’s other mobile platform, MeeGo, developed for tablets and other mobile computers in a deal with Intel, remains under development and Elop says a MeeGo product will be shipped later this year.

Nevertheless, board member Alberto Torres, who had responsibility for MeeGo development, leaves the company.

Nokia reported an increase in profits in full-year results last month, with growth coming in new territories, particularly Latin America and China.

Nokia remains in various court battles with Apple over who developed interactive browsing features typically used in smartphones.

This article was first published on marketingmagazine.co.uk

The Best from the view from the Valley

Best Internet Application
Chartbeat
Greplin
Pandora (winner)
Rdio (runnerup)
Ujam

“There is no issue that Radio is strong and in a new form, evolved from the basics of Terrestrial broadcast.  Too bad Spotify was not here in the US to add to the competition, but surprised not to see some of the video apps like Netflix or Hulu make the stage.  2011 will probably be the year of video.  CBSradio has a killer cross-media platform for internet radio, but its Play.it service has been underground now for all too long. What happened Last.FM?

Best Social App
Cityville
Dailybooth (winner)
Foursquare
GroupMe
Twitter (runnerup)

“Wowed by this winner and I did think that Cityville would win hands down.  I guess it started too late in 2010, and Farmville a bit too early. What happened to mytown or scvngr.  We can say that location and gaming is getting hot.  Look at the latest acquisition by Zynga of Area/Code, and we can all predict the exciting things to come in 2011.  AR will make headway in 2011, but not yet ripe enough to take center stage I guess.”

Best Social Commerce App
Blippy
Groupon (winner)
Jetsetter
LivingSocial
One Kings Lane
ShopKick (runnerup)

“Obvious choice, Good news for the mobile guys over at ShopKick!  Congrats Cyriac, Jeff. I knew they were on to something when I saw how local it has become. It is really the talk around the retailers these days, and lets see how this integration goes for 2011:

Best Mobile App
Bump
Chomp
Google Mobile Maps for Android (winner)
Hashable
Instagram (runnerup)

” Can believe this won, but would have to say that Facebook cross-platform would have been my guess.  I guess there is strength in the Map, and until Facebook launches its own unique Maps, it is going to be hard to grab the wind out of  the air in Google’s map platform for mobile.  Shazam was not in there, that was a surprize…. I guess they need more with their Android strategy…”

Best Location Based Service
Facebook Places (runnerup)
Foursquare (winner)
Gowalla
SimpleGeo
Uber

“Curious what the user base of Facebook Places is these days. 4Sqr has 6M users, but it is beginning to lack its shine with nothing new. If there is a time for it to win it will be in 2010.  2011 will be a tough year for these guys, so looking forward to the new innovation.  I guess SXSW will be another showdown for the latest and greatest of this battleground.”

Best New Device
Boxee Box
Google Chrome Notebook
iPad (winner)
iPhone 4
Kno
Xbox Kinect (runnerup)

” Who can argue with 15M sold in the first year?  Many debate it is 4 iPhones pasted together with no camera, but this product transcended the screen revolution to grow the new category of 5~15inch screens.  I expect some real exciting things from V2 of the iPad in 2011, but if there was a year for them to win it over at Apple, 2010 was it.  This product truly hit the nerve center of the consumer in 2010….. a long time coming after the category was originally created by Apple with the Newton”

Best Technology Achievement
Blekko
Google Self-driving Cars (winner)
Hunch
Palantir
Qwiki (runnerup)
Word Lens

” Found this interesting, but expected as this is TechCrunch, would have liked to see BetterPlace in there, but I guess it is a bit too early. Surprising that battery innovation has not hit the stage yet or even robotics, but this is something for 2020. “

Best Design
1000memories
about.me (runnerup)
Airbnb
Flipboard
Gogobot (winner)
Qwiki

“Have not been following design as much as i like these days- Love to see what the Webby’s bring, but found GIST, and some of the innovation at Time Inc, Sports Illustrated, Wired with their iPad apps quite innovative in design with the inclusion of advertising.

Best Touch Interface
Flipboard (winner)
Fotopedia Heritage iPad app (runnerup)
Osmos
Pulse News Reader
Sencha Touch
Swype

“Yes- again the obvious choice.  They made some much media over the last year that it is hard why not to say they were not the number 1 choice.  Looking forward to 3D space becoming part of the touch and interface experience”

Best Bootstrapped Startup
Addmired (iMob) (winner)
Beluga
Easel
Fast Society
Instapaper (runnerup)
Techmeme

“Would have liked to see Intapaper win on this front if their was a choice, but you have to Admire the guys at Addmired. Maybe it really is all in a name?”

Best Enterprise
37 Signals
Buddy Media (winner)
CloudApp
inDinero
Millennial Media (runnerup)
Salesforce

” Can stop seeing the posters for Buddy Media in every Airport I fly into….. They did get the big bang for 2010 and with good reason. They have done an excellent job of bringing brands to Facebook in many unique ways. Happy for Paul and the team over tat Millennial for this runner-up! They certainly deserved it for some exciting things in 2010 to carve the mobile ad ecosystem in the face of iAds and Admob.  Where is Evernote these days?

Best International
Crivo
PCH International
Soluto (runnerup)
ViKi (winner)
VNL
Wonga

‘” Can not say more about this one, but ViKi was clearly exciting in 2010″

Best Clean Tech
Coolerado
Kopernik (runnerup)
MicroGreen
Puralytics
Smith Electric Vehicles
SolarCity (winner)

“Yes- here comes the Sun! we all need that power…”

Best Time Sink Application
Angry Birds (runnerup)
Cityville (winner)
Netflix streaming
Quora
StumbleUpon

“Ah…come on! We could see Cityville winning as the most viral, and but I would have expected to see Angry Birds on this one…… What did it for me and Angry Birds is that they really did grow organically from scratch.  I am addicted to Angry Birds, but I do have a problem with my social graph and time-sinks intertwined…”

Angel of the Year
Jeff Clavier, SoftTech VC
Ron Conway, SV Angel (runnerup)
Michael Dearing, Harrison Metal Capital
Chris Dixon, Founder Collective
Mike Maples, FLOODGATE
Paul Graham, Y Combinator (winner)

“Congrats Paul! What a great ride”

VC of the Year (individual)
Marc Andreessen & Ben Horowitz, Andreessen Horowitz
Roelof Botha, Sequoia Capital
Jim Breyer, Accel Partners
John Doerr, Kleiner Perkins
Yuri Milner, DST (winner)
Fred Wilson, Union Square Ventures (runnerup)

” Yuri has been part of an amazing influential ride that is for sure.”

Founder of the Year
Julian Assange, WikiLeaks
Dennis Crowley, Foursquare
Jack Dorsey, Square (runnerup)
Kevin and Julia Hartz, Eventbrite
David Karp, Tumblr
Mark Pincus, Zynga (winner)

” Yes- Mark clearly took us to new places with the meaning of social community and viral entertainment.  I beleive we will see more of Jack in 2011″

CEO of the Year
Dick Costolo, Twitter
Reed Hastings, Netflix
Drew Houston, Dropbox
Andrew Mason, Groupon (winner)
Mark Zuckerberg, Facebook (runnerup)

” I think the way Andrew handled Japan was the icing on the cake for this one. Turning down 6B, and I am sure we will see a bit of that Chicago spirit come further into the location based advertising stage in 2010.  Steve Jobs was not there this time…was it the iPhone 4 Antenna issue?

Best New Startup or Product of 2010
Flipboard
GroupMe
Instagram
Quora (winner)
Square (runnerup)
Uber

” Found this hard to sink my teeth into, but it is the right trend for the next wave.”

Best Overall Startup or Product of 2010
Facebook
Groupon (runnerup)
Quora
Twitter (winner)
Zynga

” Still problems with downtime and again an obvious choice.  If they did not win this, what would they win.  Twitter has been a bit stagnant these days, and looking for the next big innovative twist by them”

This is why it is critical to have all of your media ducks in a row.  As I say, your RIOTPM ( Radio, Interactive, OOH, TV, Print, Mobile) all working like a purring Ferrari ready to hit the road with your creative “eye-catching, ears-ring”, “Taste buds-swelling” “Fingers-itching” campaigns. The industry word has been coined “Earned-Media”, but I like to think of it as “Emotional-Earned Media”.

If as a marketer you can deliver on this kind of compelling promise to consumers, the last thing you want is for them to try to open that campaign on their mobile phone and the site does not work due to lack of preparation, or poor layout….. Mobile has to be there as well as Social media with the right strategy in place from the start, with its own creative twists….

2011 is the dawn of the new media creative that maps across all the different screens in that unique special contextual way… we are excited  to be part of this…

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2011 Trends: Content Marketing Is Critical

DECEMBER 1, 2010

Geoff Ramsey—CEO, Co-Founder

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.

Magnetic content can include anything created on behalf of a brand—be it an ad, YouTube video, online game, Facebook page, Twitter promo or mobile app—that consumers genuinely want to engage with and pass along to others. This content entertains, amuses, informs, serves a function or satisfies a consumer need. It’s welcome instead of annoying or interruptive.

Marketers, especially those working in social media, have seen the proven value of branded content, sometimes also referred to as “earned media.” Nearly three-quarters of US companies with a social media strategy used such content in their campaigns, making it the most common type of content used, according to a June 2010 study by King Fish Media, HubSpot and Junta42.

Creating effective, breakthrough advertising has always been a challenge for marketers, as well as for the agencies charged with the task. But the classic interruption-disruption model of advertising is moribund. Marketers should ask themselves five questions about the magnetic content they are seeking to create to determine whether it will be truly attractive to their audience:

Is the content unique?
Is the content useful?
Is the content well executed?
Is the content fun?
Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?
Marketers should base their magnetic content ideas on well-researched customer behaviors, attitudes and lifestyles. This entails altering your emphasis in marketing from “selling product” to identifying and solving a consumer need or want that transcends or complements the physical product or service you are selling. Ask yourself this critical question: Besides your product, what can you do for the consumer?

Many companies ( i.e. CBSradio)  have been releasing and bringing amazing  internet radio to the mobile world, but why limit this? What is the real logic? Is it because it is difficult for them to extract revenues from the radio feeds integrated with Advertising?

This announcement today was again a shocking bit of news that really needs to be looked at.  When we think of AM/FM Radio’s from the past, we do think of mobile devices ( Either mobile in the car, or that portable Receiver that we all used to take with us to the Beach, the Base Ball Game.

I myself with my boutique strategic consultancy was amazed by this announcement. Why not let a single radio station build up its own App with a variety of  their own offers and direct consumer value propositions.  Is it like telling an artist they can not launch their own App unless it is a music app with hundreds of other Artists.  Radio stations deserve to grow their own brand in this era of fierce competition and let the market decide.  I am still not clear on their logic and maybe this post can bring some debate and discussion to really understand why this is good for Apple, their customers and the industry.  I am a true believer in cross-media convergence of Radio in a variety of forms.  I do see the value of having Radio Apps with hundred of stations, but in the programming world and with this new era of personalization, having one-station that can evolve to a true personalized station for that fan base in my mind only makes sense.

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Apple bars ‘all single-station radio apps’ from iPhone
‘They’re like fart apps,’ howl Jobsian minions
By Cade Metz in San Francisco • Get more from this author

Posted , 24th November 2010 21:13 GMT
Apple is now barring all single-station radio applications from the iPhone and iPad, insisting that “single station apps are the same as a fart app and represent spam in the iTunes store.” So says Jim Barcus, the president of DJB Radio Apps, an outfit that has long helped build iPhone apps and other mobile apps for radio stations across the country.

According to Barcus, Apple began rejecting single-station radio apps on November 10, declaring that it “will no longer approve any more radio station apps unless there are hundreds of stations on the same app.” Barcus can’t see the logic. “[Apple doesn't] understand that radio stations are in fierce competition,” he tells The Reg. “[Apple] just wants all radio stations to be on one big fat app, and that’s just not going to happen.”

Barcus is now broadcasting his gripe via an article in Radio Magazine, urging radio station owners to complain directly to Apple and Steve Jobs. “I think after enough broadcast professionals complain and make Apple aware of the fact that radio stations are in fierce competition with each other and listener loyalty makes the listener want to only listen to his favorite radio station, Apple may change this rule,” he says.

Good luck with that, Jim.

As Barcus points out, Apple’s recently introduced App Store guidelines say that “developers ‘spamming’ the App Store with many versions of similar apps will be removed from the iOS Developer Program.” Although Barcus acknowledges that the apps he helps build for radio stations are similar, he says that each station has its own Apple developer account and that each app is named and tagged according to the station’s call letters and location. “If you search on ‘radio station app,’ you’re not going to see these applications,” he tells us. “This isn’t like you’re getting spam. It’s not like keying in ‘Fart app.’”

He also points out certain inconsistencies in Apple’s stance. “Every Pizza joint can have its own app. There are more than 900 flashlight apps. More than 3,000 apps that do maps,” he says. “But radio stations cannot have their own apps.”

Barcus has emailed Steve Jobs directly to appeal for a change of heart. But Jobs upheld Apple’s stance with typical brevity. “Sorry, we’ve made our decision,” Jobs replied.

Fart-app-like ‘spam’ aside, Apple could be angling to offer some sort of radio tool of its own. “This may be about money,” Barcus says. Rumors have long suggested that Apple is building its own FM radio app for the iPhone, and later versions of the Jesus Phone include an FM transmitter and receiver hardware.

Currently, this hardware goes unused. At the moment, apps must tap radio stations via the net, and there are myriad apps that do so. National Public Radio (NPR), for instance, offers an app for listening to hundreds of affiliate stations across the country, and ESPN offers a similar app for tapping some of its affiliate stations. ®

I do not know what to say.  Today was another day of sadness…. over 1.5months have passed and there is no great plan to stop this disaster. The Gulf as we know it has now changed forever in my lifetime.   I do not see all of us engaged to go down and help clean this up? We all sit and just ignor this?

My Feeling.

1) Put all executives of BP in Jail.

2) Bring in the military or any means to get this thing stopped.

3) Bring the community to bear to clean this up!

I am prepared to head down to the coast to help clean this up…. it is amazing that it is so low profile in our minds.