As I was watching Adam Lambert sing at Nokia Theater last night, it was not surprising to see the sea of lights from all of the mobile phone display’s  from the back of the hall.  Everybody seemed to be videotaping the show.  Now with the latest phones with the 5M ~15M Pixel Camera’s, controlling what is being recorded in high-quality to share is just going to get more and more difficult.  An Artist like Adam that puts on an incredible show is so tempting to record and share with your friends from your new iPhone 4.0. So what do Content Companies do?

1) I did notice that the overall event was being shot in High-Definition Video… So release a DVD for sale?  How long before that gets uploaded and shared? Sell other merchandise instead and make all content FREE?

2) Prevent people from bringing their mobile phones into events?  It reminds me of the lost umbrella room at Tokyo station, all lined up in order of date and train for pick-up? Will clubs need to have honeycomb shelves holding 10′s of thousands of phones like a cloak room?

3) DRM? This never seemed to work.

4) Better policing by the likes of Google on highly-trafficked User-Generated sites like YouTube?  Well this did not work for Viacom….. both sides have valid points, but with all the ads wrapped around the content, these seems to be some justice is sharing that revenue with the content owners and publishers in some form.

Google has loads of technology, that if a company like Viacom can prove to Google that the content was their content, should they not be paid a share of the revenue that Google is generating from it?   I do understand the reasoning and the Digital Millennium Copyright Act (DMCA) and the rights of the end-users to share, but for a company that is making profits via other means such as advertising, etc… surrounding the content, there must be a better mechanism to create a win-win for the original rights holders depending how the rights are set-up.

…. or I guess it all goes such that the publishing industry is just going to have to live with FREE, and all money comes from live events?  All Artists now need to become an Adam Lambert, Metallica, U2 or Lady Gaga to draw a crowd and profit in Events.  So Sell Viacom stock and Buy AEG or the local T-Shirt Merchandising company that has just gone public ? Is this the answer?

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Authored by Mark Hefflinger on June 24, 2010 – 8:02am.

San Francisco - Google (NASD: GOOG) was handed a major legal victory on Wednesday, as a federal judge granted summary judgment to the company in the $1 billion copyright infringement lawsuit filed against YouTube in 2007 by Viacom (NYSE: VIA). U.S. District Court Judge Louis L. Stanton agreed with Google’s argument that YouTube is a service provider as defined under the Digital Millennium Copyright Act (DMCA), and is therefore entitled to “safe harbor” — such that it cannot be held liable for copyright infringements committed by its users.

Judge Stanton noted that, while Google may have been aware of copyrighted content uploaded to its site, it has no way of knowing whether the uploads were authorized.

The judge said that the “burden is on the owner to identify infringement,” and gave his seal of approval to the current system for dealing with the issue, whereby copyright owners must notify service providers like YouTube and request that works uploaded without their permission be taken down.

“The present case shows that the D.M.C.A. notification regime works efficiently: when Viacom over a period of months accumulated some 100,000 videos and then sent a mass take-down notice on February 2, 2007, by the next business day YouTube had removed virtually all of them,” Judge Stanton wrote.

Viacom intends to appeal the ruling.

“We believe that this ruling by the lower court is fundamentally flawed and contrary to the language of the Digital Millennium Copyright Act, the intent of Congress, and the views of the Supreme Court as expressed in its most recent decisions,” the company said in a statement.

“We intend to seek to have these issues before the U.S. Court of Appeals for the Second Circuit as soon as possible. After years of delay, this decision gives us the opportunity to have the Appellate Court address these critical issues on an accelerated basis.”

“This is an important victory not just for us, but also for the billions of people around the world who use the web to communicate and share experiences with each other,” Google vide president and general counsel Kent Walker wrote on the company’s blog.

“We’re excited about this decision and look forward to renewing our focus on supporting the incredible variety of ideas and expression that billions of people post and watch on YouTube every day around the world.”

The press-release is below, but this is a true story of a  mobile music journalist to go Rock-Star!

I met Val Halla when she was doing some reporting for GoMo News for Canadian Music Week 2009.  It was the middle of the worst part of the economic storm, but Val was there to write about anything big and cool in the mobile music space that might be a spark of hope for the music industry….. I was so impressed by her, that we made her website mobile ( here is the blog-post back in March 09).   Since then I am no longer working with the Mobify team (  I do not think the site is still up), but I have a been a big believer as well that the “Mobile Moment” is a “Music and Venue Moment” tied to the anchor of an artist’s own mobile site…..where they can sell everything from content to unique goods at the Venue.

Not only have we kept close contact over the years and she has helped me in many ways with some of the Artists I have been involved with.

This is a proud day for us and the mobile marketing….music business and Val…. Good things happen to Good people… lets she if she goes mobile for this tour!

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FOR IMMEDIATE RELEASE

Canadian Rocker Val Halla Recruited for 28 Dates on

Ted Nugent Tour After Texas Gig.

Saskatchewan Artist & Former Vancouver resident, Val Halla, will open up 28 dates of Ted Nugent’s “Trample the Weak, Hurdle the Dead Tour 2010” beginning June 16^th in Boston, and continuing through August 8^th in Wichita, KS.

Val Halla came to the attention of Nugent after performing a gig in Waco, Texas.  After hearing good things, Nugent asked Halla to sing on a demo for a song he was recording at a studio just outside of town.  Impressed by Halla, he called his management at Doc McGhee Entertainment (KISS, Darius Rucker), who then came out to see Halla perform in April in West Hollywood, CA.  Only two days later, Halla (who has served as her own manager & booking agent for the last 9 years) was asked to be the opening act on 28 dates of Nugent’s tour.

Halla is promoting her fourth album “No Place” which was just released in March 2010.  Her songwriting and guitar playing has won her coverage in both Guitar World Magazine, and Guitar Player Magazine and showcases this year at Canadian Music Week, SXSW, and the Florida Music Festival. The album features high profile players including Elliott Randall of Steely Dan, and Murray Pulver of Doc Walker.  A group of Austin, TX musicians will be backing Halla up on the Nugent tour.  The band is made up of three incredibly talented Berklee drop outs: guitarist Neal Davis, bassist Alex Ferreiro, and drummer Marty Higman.

To raise funds for tour support – Ted Nugent himself is signing “Texas flag” guitars that sponsors will receive for donating $500 or $1000, as well as other rewards packages for donations from $10 to $250 dollars. Val Halla has no record label to provide tour support, so this is a grass roots effort. Tour support is being raised through http://feedthemuse.net/valhalla

• Date                City/State                                           Venue
• June 16            Boston, MA                                        The House of Blues
• June 17            Providence, RI                                    Lupo’s Heartbreak Hotel
• June 18            Hampton Beach, NH                           Hampton Beach Casino Ballroom
• June 19            Philadelphia. PA                                 Electric Factory
• June 20            New Haven, CT                                  Toad’s Place
• June 22            Clifton Park (Albany), NY                     Northern Lights
• June 23            Wantagh, NY                                      Mulcahy’s
• June 24             Jim Thorpe, PA                                  Penn’s Peak
• June 25             Fredericksburg, VA                            Celebrate Virginia Central Park
• June 26             North Myrtle Beach, SC                      The House of Blues
• June 27             Lake Buena Vista, FL (Orlando)          The House of Blues
• June 29             Fort Lauderdale, FL                            Revolution
• July 2              Fayetteville, AR                                   Arkansas Music Pavilion
• July 4              San Antonio, TX                                  Back Stage Live (Sunken Garden Theatre)
• July 5              Donna, TX                                          Donna Corn Maze Amphitheatre
• July 7              Ardmore, OK                                      Heritage Hall
• July 13             Fort Smith, AR                                   The Rib Room
• July 14             Nashville, TN                                     The Wildhorse Saloon
• July 18             Tulsa, OK                                          Cain’s ballroom
• July 20             Merrillville, IN                                     Star Plaza Theatre
• July 23             Clear Lake, IA                                    Surf Ballroom
• July 25             Sylvania, OH                                      Centennial Terrace
• July 27               Prestonburg, KY                                Mountain Arts Center
• July 28              Cleveland, OH                                   House Of Blues
• July 29             Columbus, OH                                   LC Outdoor Amphitheater
• July 30             Pittsburgh, PA                                   Amphitheatre at Station Square
• August 4          Chicago, IL                                        The House of Blues
• August 8          Park City (Whichita), KS                      Hartman Arena

For more information Contact Val Halla Music

at 615-573-5599 or info@valhallaonline.com

It is exciting to be in Toronto for the Canadian Music Week and Fest….. I arrived today with Igor Faletski of Mobify.Me and we have started to have some of the fun of the festivities…. As ADO is sponsoring mobile as a consultant this year, we decided to do quick mobifications ( mobile-views) of some of the bands websites. We started today with Val Halla ( http://www.Valhallaonline.com). Here is the mobile view of the website…. just now getting ready to deploy.

Here is the website

…..and here is what the mobile view of the site looks like powered by Mobify.Me

ADO and Mobify.Me will be at the Royal York at Booth #3.  Come by and see us for a FREE 1-page Mobified Site for your Artist/Band/Venue.

Here are some visuals of  the Trews and their mobified site. As you can see below, the main site has been streamlined to the smaller view for mobile.

Now what is so unique about the mobification process with Mobify.Me is that these two views are the same site! This is what makes this so special.

For CanadianMusicFest there are the artists and venue listings on the festival website that have been mobified.  When you click on the website link in the CanadianMusicFest mobified landing page, the mobified site for the band is the site that you get from your device.  This auto-redirecting completely in mobile with all the right domains  http://m.thetrewsmusic.com unique.  Could you imaging if all 600+ Bands had all theirs sites mobile?

This year ADO had the great opportunity to be the mobile consultant for the event. We decided to first focus on the Canadian Music Fest with the CMW team by mobifying their website- see http://www.mobify.me and also added the text search functionality for any artist, venue at the event.  The way it works is to TEXT ” Venue or Artist Name” to 898 898 ( Standard-Rates apply, no additional cost service).   This service will only work in Canada, but it is a fully functional service for over 600 bands and 50 venues linking them back to the CanadianMusicfest.com mobile-view of the online website from your mobile phone. By texting “CMF” to 898 898, you will get a link to the home page of the mobile-view.

The mobify.me product is unique in that there is no mobile website created. The service works so that a web designer is in full control of the lay-out of the site when it is hit by different mobile browsers. This enables a one-web/two-view of the site ( Online view, and mobile view). We also added a mobile-tab page in the main Canadianmusicfest.com site to for users to get the mobile-view as a Text-push and also register for alerts during the event. We do not plan on having many alerts this year unless there is a sponsor. If you are interested in sponsoring, please contact Mary Simon’s Sponsorship@cmw.net.   Below is an example of the mobile site.