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VOIP Category

[CES Favorite] Skype goes further with mobile video calling- Acquires QIK

Skype Acquires leading Mobile Group Video provider on Android- Qik

(Las Vegas)  Introduced today by the New CEO, Tony Baits, Skype’s strategy of ubiquitous communications with strong focus in Group video and mobile was outlined today at the CES conference.

25% of all calling minutes in 2010 were via Skype that was a big jump from the 12% in 2009.  Of that figure they have achieved 190 Billion min a year with 40% being video calls.  As a strategy they are pushing to grow their video capabilities as a core strategy and with the addition of the Qik them they can pursue cross-platform and cross-carrier in the mobile space more effectively.

Although they have not yet to disclosed a video chat feature for the Android Skype clients, during NYE they  had 4 million D/L with over 1M users taking advantage of the video calling feature on their iPhones.

Today  in North America, Skype has partnerships mobile operators such as Verizon and Qik with Sprint and T-Mobile as a pre-load.  This acquisition was intended to give further footing to mobile video calling and group calling.  They will be continuing with the $8.99/month pricing.

The Qik client is pervasive across all of the Android products and has been one of the top Applications in the Android marketplace.   Their products cover the spectrum with ntegration up to Android 2.2 Froyo.

Rick Osterloh, VP Product Management Skype, mentioned that Skype has always been strong with the interaction of the contact book in Android Products. One of the key aspects of Qik was their strong technology at an integration level with the contact book and with cloud contact management.

Further advances to their developer API around SkypeKit will be a key launching pad for Skype to bring new opportunities for its partnership strategy.

Much ADO about Media: 2011 Predictions

We have entered 2011 and I have to say the first decade did fly by rather quickly for us in the mobile industry.   I am a big fan of JWT and their things to watch deck.  I thought I would share it and highlight the top 10 in my mind for those realigning and creating a  mobile strategy this year.

News & Events

AppLause: Live Mobile Music

Coming on 12.12.12 exclusive Live Music App Competition and Event @Limelight NYC

 

 

 

ALL NYC Mobile Branded App Show-Off Oct 1st 2012

Come See us at Branded App MXM Oct 1st, NYC. http://branded-app-oct-1-2012.eventbrite.com/

ADObjects speaks about Responsive Web Design ( Brandhackers NYC 7/23/12)

Brandhacker Meet-up ( Responsive Web Design)   NYC July 23rd Monday

 

 

Loyalty MXM ( Jun 18th w/Digital Screen Media Association)

Learn about Mobile Cross-Media and Loyalty Programs at the next MXM on June 18th @NYCPoly with the Digital Screen Media Association and AppNation

Responsive MXM ( April 24th @IAB)

Come and learn the differences between Responsive Web Design vs. Mobile Web Design using the case study of Obama vs. Romney

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