- Category :
- Android , Facebook , HTML5 , iOS , Nokia , Responsive Web Design , Social Media , Social OS , Spartan , Windows7
As they say, “the calmness after the storm”, but as it is several days before the F8 conference to take place this Sept 22nd, I could not help thinking about how we are basically experiencing a certain “calmness” before the storm to hit this Thurs in the mobile/online world.
We have all settled in a bit and have felt the war on mobile is basically the OS war between Google Android and iOS. As Apple prep’s to make their announcements this coming October with iPhone 5, it is not serendipitous that Facebook is looking to make an announcement 2 weeks prior. Over the last 5 years there has been a massive shift in behavior online to social. The Google and Apple fight seemed to pass by Nokia without even a battle. Nokia abandoning Symbian has now embraced the old online incumbent Microsoft with the Win7 platform as their next generation strategy of smartphones. In my mind, this was such a strange decision as there was so much opportunity still to focus as a first priority with Meego, and not throw the “baby out with the dishwater” in the panic attack to enter the market again Google ( now Google-Motorola) and Apple.
However, I think the game could have been played out much differently if Nokia kept to its guns and supported Meego first and foremost with these two major strategies moving forward.
1) Web OS ( getting rid of all native Apps for an HTML5 Responsive based ecosystem first) *More on this in future posts
2) Taking a bolt step with Facebook, to make Meego the right open-source lower level architecture with UI integration, and working with Facebook as the entire Application level OS as a strategy. This thinking would be very US focused, but a plan nevertheless for a global competitive position for the next generation Social OS.
Instead of trying to develop an OS to compete with Apple and Google, give a strong ownership position of the Meego OS over to Facebook. Not only has Facebook been the #1 App of choice across Android and iPhone, given the fact that mobile has always been about communicating and sharing ( the core DNA of a mobile device to begin with) partnering with a company like Facebook at that strategic level several years ago would had been a unique position for even the likes of Nokia to bridge to the next shift in the future of mobility and just about everything- Social. I am convinced the next generations of OS will be a Social Operating System, and there is no better then Facebook to make that happen when Nokia was the #1 in Smart phones several years ago. We are seeing Google come back into the game with Google+ that in my mind will be the core to Android devices in the future.
With Nokia now dependent on Microsoft and Win7 now to drive the strategy, how will this be an advantage? Especially since with Social as a core strategy, it does not leave Nokia with much. The right relationship with Facebook, would had been a strategy that could had given users the best position for this next wave.
Now that Facebook will be potentially launching Spartan at F8, It seems like that ship has left that station now even for Nokia, and the future opportunity to grab the “bull by the horns” with the next generation OS might now just be a drawn playing card.
I am excited to see what Facebook announces this week at F8 as well as the future of SPARTAN. I have been a big believer in the future of the Web standards of HTML for the future of applications and connectivity cross-media. Having a platform that works cross-mobile, online, tablet and social with HTML5 is an exciting future to be laid out with the Social Media OS.
Although, maybe Facebook will do this on its own? Have they enticed Device Manufacturers to join the camp such as HTC, Samsung, and others that are now looking for other options since the Motorola Acquisition by Google? Nokia is still sitting in a good position with its patents, that the Nokia-Facebook Alliance ( even the Blue-Logo’s and the Connecting People expression make sense together) would make sense? Could we even see Facebook buying Nokia before Microsoft does? That would be an interesting twist of events.
In any event these are all just thoughts that came to my mind before Facebook’s big F8 event on Thurs…. Here is also a modified Comscore chart with Facebook added.
Here is some good commentary on the “Social Media Wars” on ABCnews