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It was not a strange coincidence that on 11.11.11 @ 11:11 am as part of our launch of ADO.cm ( 1.to.1 parity of mobile-tablet-network-Desktop-DigitalScreens) we also became aware that Responsive Web Design in Search traffic trends has now overtaken Mobile Web Design around our Nov, 2011 date.
For a Free Mobile Web View quote, please visit http://ado.cm and register today!
An iPad look-a-like? Lenovo launches its colorful LePad Series!
( Las Vegas) CEA expected 80 Tablets, but they said there might be over 100 at CES, Leading PC Manufacturer Lenono Releases its iPad look-a-like LePad. If you like the way iPad looks and feels, well you have a new option in with this colorful and a sexy new Android Tablet launched today at the unveiling session at CES.
What makes this product more unique is that it normally runs on Android 2.2, but they claim that as soon as you plug-in the keyboard you can switch to Windows 7. It was designed for the mobile lifestyle. It can be purchased separately, and even though the target for the product is China, they claim it will be available in the US with Android 3.0.
The product houses a 10.1 inch touch screen (same as the iPad), 3G as well as a front facing camera to enable video calls.
As Lenovo has build a very strong business model through Enterprise sales, will this device become a standard around the office? More coverage on this device as we cover the event over the next couple of days..
The estimated pricepoint is $520 for the tablet alone. This is a bit higher then the average prices presented at the CEA press conference between $300~400, but is looks like the right prices for this product that I may just want to buy. In addition, I have always loved the Thinkpad red nipple
We have entered 2011 and I have to say the first decade did fly by rather quickly for us in the mobile industry. I am a big fan of JWT and their things to watch deck. I thought I would share it and highlight the top 10 in my mind for those realigning and creating a mobile strategy this year.
Happy New 5771 Year שנה טובה
ADObjects, Inc wishes a Happy New Year to its Jewish
Friends and Colleagues! This is the Year of Peace and
Prosperity. Shana Tova!
ADObjects, Inc has been involved in a variety of high-level strategic projects and partnerships that has enabled an expansion of the company’s presence to New York City. Presently we have two official office locations:
ADOcrossmedia [ USA/East Coast:]
Clinton Ave, Brooklyn, NYC USA 11238
ADObjects, Inc [ Canada/West Coast- HQ]
400-601 W. Broadway, Vancouver, BC, Canada V4Z 4C2.
This expansion further supports the release and growth of the ADOcrossmedia Platform ( A Mobile Cross-Media Business Acceleration Service | Cross-Media Marketing Service)
* New ADOcrossmedia Website coming soon
ADObjects, Inc in collaboration with Finnish Mobile Industry Association, FinnMob and Japanese Group, Eagle-Inc.JP will be hosting a week of planned events for Visiting Mobile CEO’s during Advertising Week in NYC during Sept 27~Oct 1st. For more information and interest in participating, Please contact email@example.com
In Cooperation with MEF, ADObjects, Inc brings in the valuable overseas experience from Japan in m-Commerce as part of the International Guide on m-Commerce. ADObjects, Inc provides leading edge consultancy services in the areas of mobile marketing and m-Commerce as well as building revenue generating partnerships with overseas companies looking toward market entry into North America. This guide has comprehensive examples and case studies from both leaders in Japan; SONY FeliCa and Entermotion. Learn More
This is the Second year of participation for ADObjects, Inc to be a Judge for the upcoming SMAATO Mobile Advertising Awards. Results presented on October 7th. Learn More
• Getting Started with a Mobile Marketing. Four insights to Guide your Strategy. August 17, 2010
* Reposted from Marketing Sherpa Article www.marketingsherpa.com
• The Android trajectory shows World Domination, it is all in the momentum. August 5, 2010
• HTML5 vs. Flash: Does One Bad Apple Spoil the Bunch? August 5, 2010
• Torch that growing MOS on the Blackberry Bush. Poised for MobileOpenSocial August 5, 2010
In Partnership with several different organizations, ADObjects has been involved as a Media Sponsor and Production Chair for some great Mobile Events coming this Sept and October.
1] APPNATION September 13-14 San Francisco Moscone Convention Center. http://www.appnationconference.com. If you sign-up using the ADObjects-Inc Promotions code you can get 50% off the ticket price. Promotion Code: MGFC50
2] INTERNETMARKETINGCONFERENCE | VANCOUVER September 21-23 Four Seasons Hotel Vancouver. http://www.internetmarketingconference.com/vancouver. If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM
3] INTERNETMARKETINGCONFERENCE- MOBILE | NEW YORK October 12-13 Helen Mills Theater. http://www.internetmarketingconference.com/NewYork. If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM
Over the last couple of months we have had some great projects with some clients over in Japan and we have taken a greater role in Mobile Marketing Education, Media Planning and New Event Series Chairing as well. We were asked to help out with the Internet Marketing Conference- Mobile in New York City this fall, and we set-out to create a new unique event around “Cross-Media marketing convergence between Online and Mobile” as the underlying theme. We are constantly getting contacted by many companies, brands and publishers that have asked about ” The best way to go mobile when they are still grappling with budgets for online and social. Yes- mobile is important they say, but we have been prioritizing online and social first, should we build a mobile application? What is the best way to do it? “ Our answer to them is that mobile does not have to be separated, but incorporated into the Strategies of Online/Social and Traditional from the beginning as a complementary solution to get more out of the existing Online, Media campaigns and strategies. This is the topic we hope to deeply cover during the upcoming Internet Marketing Conference- New York.
In addition we will be running two sets of Mobile Marketing Educational Series. For More information contact, firstname.lastname@example.org
Come and learn about how to integrate Mobile into your Marketing Plan! We will be doing hands on training of mobile website, mobile application, mobile SMS products.
In addition, We at ADO have been constantly obsessed recently with “What mobile can achieve to both complement and measure traditional media campaigns as a transitional new method for print, TV, Radio, OOH strategies from the start”. We see Mobile as a way to give the Broadcast medium better way to be measured with mobile as well as building up a consistent audience database that can be used for more efficient engagement moving forward. We have been working on some new unique solutions that we hope to bring to the market in the near future.
With our “Newly formed Presence in New York City, we are excited to expand our footprint with Brands, Agencies, Publishers, Media Companies supporting business acceleration services and solutions. Our focus is to work with partners and bring “New Revenue” to their existing business via Mobile with clear milestones and plans.
If you are in the neighborhood, drop buy and say Hello!
Maybe this will be outdated thinking after WWDC next week where Apple unveils iPhone 4.0 and the opportunity for iPhone Native Apps, but for some reason I do not so….
As Smartphone penetration continues to grow and grow, developers are going nuts with all the different platforms. Google has thrown more and more fuel in the fire by creating a platform of fragmentation with all the different Android Versions.
Was this on purpose? Well after the Google I/O conference it really feels like that is the plan….. Create as much confusion as possible so that everybody reverts back to the Web and HTML5
Now look at Apple. Fighting like hell with Adobe over Flash. Making it even more difficult for developers to decide which way to go? Should I build a application in Flash and not see the distribution or should I go with the iPhone App. Well Google threw another wrench in the game by saying that they are fully supportive of Flash and let this platform thrive on Android; “We are Open, Apple isn’t” .
So where does leave developers as the full HTML5 integration is still not on all devices browsers yet, but it is pretty clear that if you build a great version of a mobile site instead of an app in HTML5 you get all the benefits of the web and also a great user experience. Look at what Google has done with Gmail ( one of their Flagship applications besides Search).
There are many tools for web developers to create mobile sites. It is clear in my mind the ones that bring a consistent web experience to mobile that incorporate application development tools and enablers to replace making a separate application is where the market it going. Many of the mobile site builder companies lost focus by trying to become everything ( incorporating ad servers, creating separate content management systems) but what a great mobile site builder company needs to do is to just create tools for developers that gives then the best integration of HTML5 and mobile specific enablers and applications ( such as maps, etc….).
What I find interesting is that Adobe is driving HTML5 more then anybody else, and with the lastest release of Dreamweaver CS5. Designers can simultaneously create one-website with multiple views. What ever happened to the Openscreen Project? Just make it HTML5!
I have been watching the trends of Twitter Applications, Browsers and Platforms over the last couple of months and this type of segmentation and convergence had emerged.
First of all, what has excited me and what I have been waiting for over the last year has been an application that handles automatic translation.
Given the fact that I speak both Japanese and English and have business in both Asia and here in North America, I have wanted to build a consistent cross-border following on twitter. I found that with the existing Twitter platform, the only way to do this is with two-accounts. With my existing account, when I tweet in Japanese, I loose followers. When I tweet in English, I have a hard time growing Japanese followers.
I mentioned this concept to the Digital Garage folks last February when I was in Japan, but they all laughed. About a year ago during a Breakfast in Vancouver, Jeff Pulver ( Founder of 140conf.com, serial entrepreneur and VOIP visionary) and I had a lot of fun with this by cutting segments from Google translate into twitter to go back and forth between English and Twitter. Even when Jeff started to Tweet in Hebrew, he saw how this took conversations to the next level and really touched individuals on the other end. I can not stop thinking of the smile on his face when he said ” This is amazing”. So this is really the state of now when we see the auto-translation of different languages for different countries or multi-lingual translations.
When I saw the announcement in April by Hootsuite I felt like they were really listening to the customer; as there must had been lots others like me with the same predicament. In my mind this is a big move by the Hootsuite folks in their attempt at this and even though we have not yet seen this capability on Facebook, MARK MY WORDS….. This is going to be one of the most important features for them with their 500M users in the coming months. If they do not buy Hootsuite, then they will do this timeselves by the end of the year.
Given the fact I would like to Tweet in both English and Japanese simultaneously, I really thought this would be a feature that Twitter would release to the market. Given that Google is so strong in language tools, and Google has a terrific product ( Google Translate), I was pretty sure we would see this from our friends at Google first. Even thought this would get quickly integrated into Google Buzz so that it scaled. English language schools have grown from the cottage industry base to a core part of Japanese society. With the growth of iPhone and Android devices cross-border, I am sure this type of feature is going to be more and more important.
What we have seen is that our friends in Vancouver ( Hootsuite) have really looked to market differentiation with these translation tools. It only makes sense as Vancouver is one of those multilingual communities, and even here in Canada most people have adopted the two-language way ( English, French).
This is what the Hootsuite folks have to say:
Need more ways to socialize? Seeking zen-like efficiency? Start by updating HootSuite for iPhone to clear your mind and make your social media experience more enjoyable. This update adds full localization in four languages to go along with the recently-released translation tools. Both are designed to help marketers, socializers, and internationalists understand the vibe about their brand, industry, and interests from all over the globe. Additionally, the release includes a kit full of new tools to help you stay on top of multiple social streams — and share the best parts with remarkable efficiency. All the features are available in both the Lite (no-cost) and Full ($2.99 USD) versions of HootSuite for iPhone.
This may be a risky strategy for Hootsuite as unless they can get clients on both sides of the pond ( meaning that in order to really use the multilingual features, but send and received need a Hootsuite client) Twitter will just copy and improve on this. When Twitter does release its interfaces to support multilingual capabilities, where will this leave Hootsuite?
Secondly, when it comes to integration we are seeing many companies bring in all the different feeds into there Applications. Fring just announced with much success their Video-Call capability for mobile, Seesmic continues to be “Switzerland” with all of the different Feed integrations. I have just been waiting for them to make the product opensource or open API’s… as we have started to see more of with Tweetdeck and the Buzz API.
So where does this leave us? As Twitter sits in the middle of it all, it makes me wonder if Twitter has just become a proprietary TCP/IP-like bit pipe? They made the move to build there user experiences by buying the Application company Atebits most recently, but they are in a good position being in the middle.
The wildcard in this evolution in my mind is now the Browser. So lastly, I must say that the convergence that starts to get interesting is now what Plug-ins and what enablers we start to see in the browser as it also has become a standalone application in its own right. Opera released its application for the iPhone and in weeks we have seen Millions of downloads. They have developed a widget framework that has been adapted by several of the carriers now to promote services, application and advertising revenue from the Widgets. JIL ( Joint Innovation Lab – Softbank, Verizon, China Mobile and Vodafone) have actively been starting to promote the cross border opportunities with widgets through there entire network of devices as a core driver for developers, but the fact still remains that over 50% of developers are now focued on iPhone Applications.
Opera has positioned themselves very nicely in this Application game and it is going to be interesting what the next big moves are? Will Opera be aquired as part of the JV of JIL? Will Facebook buy Opera? or will we see the integration of Twitter and all these applications into Opera? or will we see Opera buy Hootsuite?
The fact remains that in the Application space there is a lot of convergence going on. What we have not heard much of these days for advanced integrated apps is Google. They did have their flagship Google I/O conference several weeks back and it is exciting to see that they are really driving HTML5. As HTML5 expands this gets very interesting from the standpoint of Application convergence. Where will this all go with HTML5 ( See my next post)
As we all waited patiently for the Third Quarter of the Super bowl on Sunday to see for the first time Google’s brand ad as part of their media strategy, it dawned on me an interesting thought about how Google really does marketing in this Web 2.0 world.
We all know that after the Superbowl on the following weekend starts the Vancouver2010 Olympics ( #VO2010, #Olympics, #Van2010). Even though there is a usage case for people to use search the web during the superbowl, it may not be as much high-density searching as we we are going to probably see globally during the Olympics. Google’s ad campaign was considered Brand building, but given the fact that Google has over 70% of the search penetration in most countries around the world and on average more then 50%, most likely people at some point during the Olympics are most likely going to be coming to Google and searching for an event information, results, etc… anyway regardless of brand building. Why was it so important to start this now when Google has made a statement they do not believe in this form of advertising in the past?
Up until now, Google has not been spending money on traditional media. Moreover, for an event like the Olympics, sponsors are dishing out 100′s of Millions of $$$ for brand building. Google has traditionally used search and its own assets in search results at the top of the page as their form of marketing. As they have said, “We are not keen on tweaking the organic results, but always like to follow their regimented strategic algorithms for determining what gets on the top of the pages”. Some of the best marketing during the Olympics is going to come through Search during the weeks the events are live. What I found interesting was that Google has really built up its own strategy as a method to get the maximum exposure to their own properties without spending money on traditional media. Have you seen their initiative around Google Earth and the 3D creations of all the different venues as a form of sponsorship? Google offered to do these 3D models of the venues as a service for the Olympics Events. I find this a very interesting offer, but can only imagine that the real reason behind this is to give themselves good ranking if the Olympics puts these links on the pages of Olympics site. They become the masters of their own game, a way to use their own algorithms to finesse the system to give Google assets high-ranking during the events; thus driving traffic to Google maps for visitors to find local information on the go during the events. With the billions of Dollars spent by the sponsors during the events, Google may have just again gotten away with a kind-of-freebie for its own marketing efforts to potential spoof the traditional marketing system. This is only my guess, but it somehow makes sense to me. Would love the gamet of SEO experts out there to comment on this if you can?
Back to the Superbowl…..so then why did they buy advertising the week before? Again I am only thinking and guessing and I do not have facts to support this, but again it makes sense to me in the greater scheme of things this kind of thinking:
If Google is getting all this search traffic during the Olympics for somewhat free at the expense of the traditional sponsors by leveraging their own algorithms to their own advantage, it might just kick-up a stir amongst traditional media in the effect that Google using its own engine to get marketing value and not spending money on traditional media. ” Oh No”, they can say….. did you see we do spend money on traditional media as well. Did you see our ads that ran last week? So by spending money on traditional media from time and again makes for a good balanced media strategy when the pundits start to sniff…..Smart I would think.
Again, I am only thinking from the standpoint of business strategy and it makes perfect sense to master mind the shell game of spending money on different media. In this case for them, the pea is under all the shells?…… for us, maybe there never was a pea?
This is week of digital convergence us Vancouverites, but mobile is also part of the convergence of the event! VancouverDigitalWeek. Check out the three sites that have been Mobified by a local design agency using Mobify. Even the Local design firm called NoshortCutsDesign has created a mobile view of their site….. I find this interesting as local interactive design firms embrace mobile.
Coming on 12.12.12 exclusive Live Music App Competition and Event @Limelight NYC
Come See us at Branded App MXM Oct 1st, NYC. http://branded-app-oct-1-2012.eventbrite.com/
Brandhacker Meet-up ( Responsive Web Design) NYC July 23rd Monday
Learn about Mobile Cross-Media and Loyalty Programs at the next MXM on June 18th @NYCPoly with the Digital Screen Media Association and AppNation
Come and learn the differences between Responsive Web Design vs. Mobile Web Design using the case study of Obama vs. Romney
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