Black Friday was a bit dark for the mobile “in-line usage case” with retailers still in 2011
November 25, 2011 at 4:22 pm
- Category :
- mcommerce , Products , Shopping crossmedia
There have been many movements from platform companies and service providers to launch “Black Friday” mobile apps. Here is an article in Business Insider that lists the “Top 10″ Apps for Black-Friday, but what we found missing as we shopped around town was the lack of usage of the “mobile snackable” concept in-line and better integrated in-store. Yes- many QR codes campaigns and mobile websites, but the real connecting users to mobile when they are waiting in-line or making life more convenient for them was really missing.
Why in 2011 are Retailers giving out paper-vouchers with scratch-off deals to people in-line? My wife waited in line at Steve Madden for 15 minutes and received a paper hand-out. Why have they not embraced mobile better for this usage case?
- Anybody nearby or around the should have been able to get to a Steve Madden Black Friday landing page. Either by QR code, or by SMS or just URL. This should had been a way to go deeper into the entire Steve Madden experience.
- Why not set it up so that if you go and register on the page, you get even more of a discount then the offers at the store? This would had helped built up the CRM for the company as well as give people the ability to do more from that landing page.
- Offering all specials on the landing page to be put into a mobile shopping cart to buy right there and have somebody help you get the items, so you do not need to wait in line again at check-out…
