This diagram was just posted in an article in Venturebeat surrounding the DEMO conference. The company that has created a unique advertising model across all formats is a company called Integrate.com.
In this model mobile is just one of the many channels. We at ADO beleive that mobile is more then just a channel like the others, it is a basic element to the overall essence of advertising that works with the other channels in a concept we call Cross-Screening.
In a recent presentation by Kevin Kelly, Wired Magazine, he coins the phrase “Screening” that is another example of what we mean by cross-screening
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- Pay-per-like, is this the new cross-media ad format? from ADOstrategies