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- Advertising , cross-media , HTML5 , Interactive Crossmedia , Mobile Adveritising , Mobile Marketing , Responsive Advertising , Responsive Web Design , Social media advertising
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There have been many movements from platform companies and service providers to launch “Black Friday” mobile apps. Here is an article in Business Insider that lists the “Top 10″ Apps for Black-Friday, but what we found missing as we shopped around town was the lack of usage of the “mobile snackable” concept in-line and better integrated in-store. Yes- many QR codes campaigns and mobile websites, but the real connecting users to mobile when they are waiting in-line or making life more convenient for them was really missing.
Why in 2011 are Retailers giving out paper-vouchers with scratch-off deals to people in-line? My wife waited in line at Steve Madden for 15 minutes and received a paper hand-out. Why have they not embraced mobile better for this usage case?
Yes- the open platform of Android is killing it. This is just in track with my prediction. Mobile will “touch everything”. From traditional media, retail, consumer products, auto’s, etc.. etc… Apple’s model is just not one to scale. Scale is created when every major manufacturer uses your system to build product and Google has achieved that. Even with Nokia’s move to MSFT, they will get a smaller market spot then what Google has achieved overnight. Can Nokia-Msft convince carriers from shipping Android and have them move to this new dynamic duo?
Google seems to have the momentum at this point.
It was not a strange coincidence that on 11.11.11 @ 11:11 am as part of our launch of ADO.cm ( 1.to.1 parity of mobile-tablet-network-Desktop-DigitalScreens) we also became aware that Responsive Web Design in Search traffic trends has now overtaken Mobile Web Design around our Nov, 2011 date.
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ADO hosted this event at Oct 3, 2011. We had more then 300 participants and 36 Brand Marketing Mobile Apps were submitted. The event was in cooperation with Mobile Monday NYC, NYC mobile Apps, and NYC Mobile. Also, we had a special guest from ROVIO Angry Bird’s CMO Peter Vesterbacka! The event was closed with a special performance from Erin Barra.
Those are some apps which ware submitted.
From the team!
Ray-Ban NEVER HIDE is an immersive brand experience which connects Ray-Ban’s audience with the Never Hide campaign. This app engages users on multiple levels by allowing them to consume, create, and share Never Hide content. Imano worked with Luxottica Group’s agency, Vizeum, to integrate the app’s functionality with Ray-Ban’s global Never Hide campaign.
Designed and developed by Imano
Thank you for the sponsors and participant!
This chart was published today via the Business Insider. It just justifies and indicates how Facebook is so well positioned to become the first cloud OS based on Social Media.
As they say, “the calmness after the storm”, but as it is several days before the F8 conference to take place this Sept 22nd, I could not help thinking about how we are basically experiencing a certain “calmness” before the storm to hit this Thurs in the mobile/online world.
We have all settled in a bit and have felt the war on mobile is basically the OS war between Google Android and iOS. As Apple prep’s to make their announcements this coming October with iPhone 5, it is not serendipitous that Facebook is looking to make an announcement 2 weeks prior. Over the last 5 years there has been a massive shift in behavior online to social. The Google and Apple fight seemed to pass by Nokia without even a battle. Nokia abandoning Symbian has now embraced the old online incumbent Microsoft with the Win7 platform as their next generation strategy of smartphones. In my mind, this was such a strange decision as there was so much opportunity still to focus as a first priority with Meego, and not throw the “baby out with the dishwater” in the panic attack to enter the market again Google ( now Google-Motorola) and Apple.
However, I think the game could have been played out much differently if Nokia kept to its guns and supported Meego first and foremost with these two major strategies moving forward.
1) Web OS ( getting rid of all native Apps for an HTML5 Responsive based ecosystem first) *More on this in future posts
2) Taking a bolt step with Facebook, to make Meego the right open-source lower level architecture with UI integration, and working with Facebook as the entire Application level OS as a strategy. This thinking would be very US focused, but a plan nevertheless for a global competitive position for the next generation Social OS.
Instead of trying to develop an OS to compete with Apple and Google, give a strong ownership position of the Meego OS over to Facebook. Not only has Facebook been the #1 App of choice across Android and iPhone, given the fact that mobile has always been about communicating and sharing ( the core DNA of a mobile device to begin with) partnering with a company like Facebook at that strategic level several years ago would had been a unique position for even the likes of Nokia to bridge to the next shift in the future of mobility and just about everything- Social. I am convinced the next generations of OS will be a Social Operating System, and there is no better then Facebook to make that happen when Nokia was the #1 in Smart phones several years ago. We are seeing Google come back into the game with Google+ that in my mind will be the core to Android devices in the future.
With Nokia now dependent on Microsoft and Win7 now to drive the strategy, how will this be an advantage? Especially since with Social as a core strategy, it does not leave Nokia with much. The right relationship with Facebook, would had been a strategy that could had given users the best position for this next wave.
Now that Facebook will be potentially launching Spartan at F8, It seems like that ship has left that station now even for Nokia, and the future opportunity to grab the “bull by the horns” with the next generation OS might now just be a drawn playing card.
I am excited to see what Facebook announces this week at F8 as well as the future of SPARTAN. I have been a big believer in the future of the Web standards of HTML for the future of applications and connectivity cross-media. Having a platform that works cross-mobile, online, tablet and social with HTML5 is an exciting future to be laid out with the Social Media OS.
Although, maybe Facebook will do this on its own? Have they enticed Device Manufacturers to join the camp such as HTC, Samsung, and others that are now looking for other options since the Motorola Acquisition by Google? Nokia is still sitting in a good position with its patents, that the Nokia-Facebook Alliance ( even the Blue-Logo’s and the Connecting People expression make sense together) would make sense? Could we even see Facebook buying Nokia before Microsoft does? That would be an interesting twist of events.
In any event these are all just thoughts that came to my mind before Facebook’s big F8 event on Thurs…. Here is also a modified Comscore chart with Facebook added.
Here is some good commentary on the “Social Media Wars” on ABCnews
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This diagram was just posted in an article in Venturebeat surrounding the DEMO conference. The company that has created a unique advertising model across all formats is a company called Integrate.com.
In this model mobile is just one of the many channels. We at ADO beleive that mobile is more then just a channel like the others, it is a basic element to the overall essence of advertising that works with the other channels in a concept we call Cross-Screening.
In a recent presentation by Kevin Kelly, Wired Magazine, he coins the phrase “Screening” that is another example of what we mean by cross-screening
In this recent chart released by Barclay’s, Mobile is not even a pimple compared to the spend in the other media channels. This makes the case even stronger that if you are looking at a mobile strategy, it is not how much you spend for mobile, but rather how you integrate it into the other areas of spend. As a mobile device is with you all the time, it is a good medium to link those other media strategies directly to a CRM that entails mobile.
I have been evangelizing the concept of multi-screen marketing or “SCREENING”. Convergence media strategies is the right way to go for any media planner or buyer that is moving media dollars to the traditional areas to make sure mobile is part of the mix to build that conversion tracking and user engagement strategy along the way.
Coming on 12.12.12 exclusive Live Music App Competition and Event @Limelight NYC
Come See us at Branded App MXM Oct 1st, NYC. http://branded-app-oct-1-2012.eventbrite.com/
Brandhacker Meet-up ( Responsive Web Design) NYC July 23rd Monday
Learn about Mobile Cross-Media and Loyalty Programs at the next MXM on June 18th @NYCPoly with the Digital Screen Media Association and AppNation
Come and learn the differences between Responsive Web Design vs. Mobile Web Design using the case study of Obama vs. Romney
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