I have been involved with mobile from all aspects since 1995. Over the last 15 years we have seen significant change in the overall world of media and today Social Media and Mobile are two major drivers that are affecting everybody’s business across the board. Now with the massive shift to smartphones, the world of mobile as it was designed by the different platform companies and incumbents of the 90′s and the early 2000′s are all hit with this new wave of convergence that is causing a unique form of disruption that it is only obvious that companies would need to start to re-think their mobile strategies once again. Forrester’s Thomas Husson has recently released a report that has grabbed a lot of media attention across the board as to the fact many companies lack a mobile strategy. In there finding that claim that 75% of companies still do not feel comfortable with a mobile strategy.
This new wave is what prompted me to launch MXM: MediaCrossMedia as not only an event series, but a start to a unique education series geared to the issues surrounding media convergence in general where mobile is a key part of this overall new wave that is affecting publishing, marketing, and general advertising.
1995~2000 Age of proprietary mobile specific entertainment content ( Ringtones, Wallpaper and basic games) * Content was created in a unique form proprietary to Mobile for distribution through the different mobile specific channels such as the mobile operators and mobile platform companies
2000~2010 Age of Mobile Channel ( Mobile Marketing via SMS, Growth of silo’d mobile sites and dedicated mobile content: Apps) * The massive growth of mobile specific content utilizing the cloud techniques to deliver and reform content for a small user interface and dedicated applications.
2010-2015 Age of the Converged Mobile Channel ( Cross-media Content distribution, Full HTML Browsing, Convergence of media and publishing) * Where all of the existing online companies begin to extend their offers to include as part of a full-turn key extension of their existing strategy. HTML5 will be key to this with Java script magic on the web!
I have recently put together a 5~7 hour workshop on what it means to create a mobile strategy and build the right mobile marketing plan. In the course of the next several blog posts, I will begin to share insights and experience over the course of my 15 years in Mobile and Media what it means to build the right mobile strategy for this new era.