September 2010
Happy New 5771 Year שנה טובה
ADObjects, Inc wishes a Happy New Year to its Jewish
Friends and Colleagues!  This is the Year of Peace and
Prosperity.  Shana Tova!

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ADO Expands with Office in the
Big Apple [New York City] from August 2010

ADObjects, Inc has been involved in a variety of high-level strategic projects and partnerships that has enabled an expansion of the company’s presence to New York City.  Presently we have two official office locations:

ADOcrossmedia [ USA/East Coast:]
Clinton Ave,  Brooklyn, NYC USA  11238

ADObjects, Inc  [ Canada/West Coast- HQ]
400-601 W. Broadway, Vancouver, BC, Canada V4Z 4C2.

This expansion  further supports the release and growth of the ADOcrossmedia Platform ( A Mobile Cross-Media Business Acceleration Service | Cross-Media Marketing Service)
* New ADOcrossmedia Website coming soon

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ADO Hosts Mobile Entrepreneur Guests from Japan and Finland during NYC Advertising Week September 27~Oct 1st

ADObjects, Inc in collaboration with Finnish Mobile Industry Association,  FinnMob and Japanese Group, Eagle-Inc.JP will be hosting a week of planned events for Visiting Mobile CEO’s  during Advertising Week in NYC during Sept 27~Oct 1st.   For more information and  interest in participating, Please contact masumi@adostrategies.com

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ADO Collaborates with the MEF on the 2010 m-Commerce “Whitepaper”

In Cooperation with MEF, ADObjects, Inc brings in the valuable overseas experience from Japan in m-Commerce as part of the International Guide on m-Commerce.  ADObjects, Inc provides leading edge consultancy services in the areas of mobile marketing and m-Commerce as well as building revenue generating partnerships with overseas companies looking toward market entry into North America. This guide has comprehensive examples and case studies from both leaders in Japan; SONY FeliCa and Entermotion.  Learn More

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ADO a Judge for the upcoming SMAATO Mobile Advertising Awards 2010

This is the Second year of participation for ADObjects, Inc to be a Judge for the upcoming SMAATO Mobile Advertising Awards.  Results presented on October 7th.  Learn More

Reader Feedback Highlights From ADO Blog… Top 5 Posts for August 2010

•    Why it is better to be an API and Not a Client? Twitter Strategy and Smart. August 30, 2010

•    Getting Started with a Mobile Marketing. Four insights to Guide your Strategy. August 17, 2010
* Reposted from Marketing Sherpa Article www.marketingsherpa.com
•    The Android trajectory shows World Domination, it is all in the momentum.     August 5, 2010
•    HTML5 vs. Flash: Does One Bad Apple Spoil the Bunch? August 5, 2010
•    Torch that growing MOS on the Blackberry Bush. Poised for MobileOpenSocial August 5, 2010

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Great Mobile and Online events | Greater offers |
Up to 50% Discounts

In Partnership with several different organizations, ADObjects has been involved as a Media Sponsor and Production Chair for some great Mobile Events coming this Sept and October.

1] APPNATION September 13-14 San Francisco Moscone Convention Center.   http://www.appnationconference.com.  
 If you sign-up using the ADObjects-Inc Promotions code you can get 50% off the ticket price.  Promotion Code: MGFC50

2] INTERNETMARKETINGCONFERENCE | VANCOUVER September 21-23  Four Seasons Hotel Vancouver.  http://www.internetmarketingconference.com/vancouver. 
If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM

3] INTERNETMARKETINGCONFERENCE- MOBILE | NEW YORK October 12-13  Helen Mills Theater.  http://www.internetmarketingconference.com/NewYork. If you sign-up using the ADObjects-inc Promotions code you will get 20% off the ticket price. Promotion Code: ADOIMCM

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CEO Corner
Greetings!   It was a hot summer wasn’t it.   Even though we have entered September it still feels like the heat wave is still here.  At ADObjects, Inc   we are closing in our our third year as a company focused on revenue generating Strategic Development and Mobile  Media solutions for our clients.  We launched ADOstrategies.com  ( Strategic Consultancy) at the start and have found a wide array of opportunities that expanded from the basic strategy analysis work,  mobile media and mobile marketing campaigns to large event planning and cross-border go-to-market execution.

Over the last couple of months we have had some great projects with some clients over in Japan and we have taken a greater role in Mobile Marketing Education,  Media Planning and New Event Series Chairing as well.   We were asked to help out with the Internet Marketing Conference- Mobile in New York City this fall, and we set-out to create a new unique event around “Cross-Media marketing convergence between Online and Mobile”  as the underlying theme.   We are constantly getting contacted by many companies, brands and publishers that have asked about ” The best way to go mobile when they are still grappling with budgets for online and social.  Yes- mobile is important they say, but we have been prioritizing online and social first, should we build a mobile application? What is the best way to do it? “    Our answer to them is that mobile does not have to be separated, but incorporated into the Strategies of Online/Social and Traditional from the beginning as a complementary solution to get more out of the existing Online, Media campaigns and strategies.  This is the topic we hope to deeply cover during the upcoming Internet Marketing Conference- New York.

In addition we will be running two sets of Mobile Marketing Educational Series.  For More information contact,  masumi@adostrategies.com

1) Mobile Marketing BootCamp Sept 21st, 2010, Vancouver, BC
  learn more
2) Mobile Marketing BootCamp Oct 12th 2010, New York, New York learn more

Come and learn about how to integrate Mobile into your Marketing Plan!  We will be doing hands on training of mobile website, mobile application, mobile SMS products.

In addition, We at ADO have been constantly obsessed recently with “What mobile can achieve to both complement and  measure traditional media campaigns as a transitional new method for print, TV, Radio, OOH strategies from the start”.  We see Mobile as a way to give the Broadcast medium better way to be  measured with mobile as well as building up a consistent audience database that can be used for more efficient engagement moving forward.  We have been working on some new unique solutions that we hope to bring to the market in the near future.

With our “Newly formed Presence in New York City,  we are excited to expand our footprint with Brands, Agencies, Publishers, Media Companies supporting  business acceleration services and solutions.  Our focus is to work with partners and  bring “New Revenue” to their existing business via Mobile with clear milestones and plans.

If you are in the neighborhood, drop buy and say Hello!

Sincerely,

Matthew Snyder

Quantcast published there statistics for mobile internet traffic for Q3’2010.  There has been a lot of Growth with all of the different Android Devices coming to Market, and Apple has only its fresh new iPhone4 that it recently released in June.    Think of the possibilities if Apple were to release a different product like the market has seen for Android every month.  As there is a massive shift from Smart-Phone to feature phones where more then 50% of the Consumers in the US will have a Smartphone and plan by the end of 2011, it is a massive race for this replacement marketplace.

Where is Nokia? They used to be great fast followers, but now as the market shifts, it seems to be shifting to Android….

( This blog post is purely a “What if” scenario  Apple has not launched NanoPhone)

Apple has been doing fine without a Keyboard product, but i today when I saw the Nano touch,  I had this new mobile phone product idea immediately  come to mind .  As you can see, if you do put the Blackberry or Nokia Keyboard below as in the picture it seems to fit perfectly in terms of size.

Could something like this go on Sale in November? Could be a killer low-end Christmas Product?

This last week Apple announced Nano Touch.  A small display that has touch.  How will this evolve with application developers?   Given the fact this display form factor is now like the displays in Smart phones with keyboards ( smaller and with a form factor like a Blackberry),  this could be an entire new generation of low-end phone devices from Apple.

The first thing I thought when I saw this, was that with all the growth of Android and the need for a more diversified road map by Apple to de-risk the single product roadmap strategy, this is the concept that came to mind. I do not have any indication that Apple would do this kind of product, but if we look at history,  Apple did launch some of the new technology via iPod first, then they launched the product and features of  the iPhone.  They are using the two product categories in a tag-team like manner to not only grow the market, but to also test it.

So Apple would first come out with the simple Music version of Nano Touch, then use that technology and screen size to bring out the phone….  could make sense. Any comments?

The Question is why would Apple do such a thing as they are clearly the leaders and #1 with the one form factor screen size.

1) Many people also just plain perfer a physical keypad….Why should Apple NOT have a foot in that market and go after RIM’s Blackberry,  and low-end Smartphone  market share.   With the existing  large display on iPhones, iTouches  they could add a sliding keybord below ( like we have seen with Palm Pre, HTC, Samsung and Windows products), but now with this new release of Nano and that small display, looks like this kind of Blackberry type of format could also be possible.

2) As the iPhone4 is driving more top of the market, the mid and low end feather replacements are now getting hit by Android positioning.  Why not have a product that can position itself for this replacement market segment as well.  Lower end, smaller display?

Might be a good different product to launch with a different Carrier?   Differentiate the offering from AT&T to others…

3) This fits nicely into the overall story of Apple. Why do they need to have products that do not have keyboards?  They have both now with the Mac and iPad with the larger screen products.  Bring it all together and let the market decide? or just make the market…… interesting to see what they do with this one.

We all thought that one thesis about Apple and its mobile products  is the death to the keyboard….. But why not have a product with a slightly smaller display and a keyboard.  So far they have done well without a mobile device that has an embedded full keyboard, but I do think the timing now is a good one to expand the road map for this type of  product as well.  No reason to have just one product category for Phones to compete against Android and others that have multiple product categories.

Did any of you read the book, the Art of Motorcycle Maintenance?  Study Karate? Practice, practice and practice and then you do not think about it.  Well this is a theme I think is interesting when we think of “Worlds Colliding and Mobile meets the Internet”.  We all know that mobile has its differences… smaller screen, personal, always on and with you everywhere you go.  But when it comes to the internet, I do beleive there is one  internet….  When will Interactive Marketers,  buyers find a routine where they just know about mobile as part of their daily routine/ budgets and not have to think about it as it blends into the Online, Social and overall marketing mix…results and synergies being symbiotic.

The debate of Cross-Media and mobile is what we made for this years theme at  Internet Marketing Conference- Mobile in NYC on Oct 12, 13th at the Helen Mills theater.   If you want to be involved, let me know….It is going to be a great event…. Stay tuned.