In Cooperation with MEF, ADObjects, Inc brings in the valuable overseas experience from Japan in m-Commerce as part of the International Guide on m-Commerce.  ADObjects, Inc provides leading edge consultancy services in the areas of mobile marketing and m-Commerce as well as building revenue generating partnerships with overseas companies looking toward market entry into North America. This guide has comprehensive examples and case studies from both leaders in Japan; SONY FeliCa and Entermotion.

FeliCa is a contactless RFID smart card system by Sony in Japan, primarily used in electronic money cards. The name stands for Felicity Card. First utilized in the Octopus card system in Hong Kong^[1], the technology is used in a variety of cards also in countries such as Singapore and Japan.  One of the key global operators to launch and bring FeliCa to the market was NTTDoCoMo. NTTDoCoMo’s m-Commerse Activities date back to the Early 20o5.   Brands such as McDonald’s and Seven-Eleven have fully utilized FeliCa for m-Commerce in Japan respectively.

Entermotion is one of the leading Japanese coupon and mobile marketing platform companies in Japan.

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Today, MEF North America Launches M-Commerce Guide to Drive Customer Acquisition, Retention and Conversion

• MEF values global mobile media industry at $36bn globally
• 53% of consumers have a propensity to use their mobile handsets for financial transactions*
• One out of every seven minutes of media consumption today takes place via mobile devices**

The M-Commerce guide is the first output of MEF’s M-Commerce Initiative led by an expert committee of members and written through consultation with leading industry players to engage, educate and evolve the potential of mobile. The guide is designed to help brands, content owners/producers and retailers better understand how to leverage the mobile device to drive customer acquisition, retention and, most importantly, conversion.

While the definition of M-Commerce includes a broad range of categories, for the purposes of this guide, we have limited the definition to include the following:

• Digital content, goods and services purchased and delivered on the mobile device (in channel services) as well as tangible products purchased through the handset but physically delivered (out of channel products)
• All forms of commerce whether paid for or ad-funded/sponsored.

Mobile banking is not included.

The guide has been authored with the leadership and invaluable support of the following MEF member companies: 2ergo, ADObjects, Billing Revolution, Boku, engage2mobile, Impact Mobile, Inmar, KPMG, mBlox, Motorola, Netbiscuits, Nokia, Polar Mobile, Playphone, RIM, Samsung, Sybase365, Synergy World, T-Mobile and Zong.

The guide has been published with the kind support and sponsorship of Impact Mobile, Inmar, KPMG and mBlox.

Download the Guide
To see the press release