ConsumerReports.org goes mobile
May 24, 2010 at 7:24 pm
- Category :
- Mobile Browsing , Mobile website , Physical Crossmedia
When I met the consumer reports team at the last CTIA, I enjoyed talking to them about the opportunities of bringing such a great brand to mobile. Well they did, and here is the release of the ConsumerReports.org mobile strategy.
- Their focus is on the web, making the experience ubiquitous for all the different devices.
- You need to be a paid subscriber to ConsumerReports.org to get access to the publication, but the key issue is that they did not raise there price for mobile. Any users that already have a subscription (~$29), also get mobile as part of the package.
- The product is perfect for on-the-go to see product ratings.
Here is the video of the product
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