OMMA Mobile ( Brand Panel)

I will be moderating a panel at OMMA Mobile tomorrow ( May 12th) about brand marketing and apps.  Since the launch of iPhone, Apps used for branding and engagement purposes has exploded.  I will be exploring with some leading brand managers the overall effectiveness and direction of how they have leveraged and see apps in there marketing mix.  We will have Coca-Cola,  Kraft Foods,  Zippo and Fandango.

Some useful stats…

- iPhone Store has close to 200,000 App, Android marketplace 50,000

- We are quickly approaching 2B App downloads and by 2014 it is estimated users will have downloaded 6B apps

- Nokia see’s 1.7M App downloads a day off of Ovi store

- 40% of Apps used in the Japanese market are from oversea’s

- Verizon/Softbank/Vodafone/China mobile have launched the JIL framework for viral widgets ( Web Apps)

- There are over 85 Stores that deliver applications globally

- Today approx 91% of the US population carries a mobile phone and 25% browse the web

- Tomorrow 2012, 50% of all users will be carrying a smart phone.

- In a study by InsightExpress,  Mobile has been 4.5~5x more effective in brand marketing compared to online

- GenY is very positive with mobile coupons and access them up to 6x more then other consumers

-  43% of smartphone users view product or retailer coupons on their smartphone while away from their computer

-  While in-store 52% of smartphone users view a product description and 36% have checked the price from their handset

-  The mobile app has been know to change the dynamics of retail merchandising as the device is closer to the user personally then viewing the items on the shelves

-  SMS is still growing and a very effective App deliver mechanism and engagement service.  5Billion text messages were exchanged per day in Dec 2009