Social Media Monetization frenzy to begin in 2010
November 20, 2009 at 4:59 pm
- Category :
- Facebook , Social Media , Social media advertising , Twitter
With the recent rumours of Facebook launching a mobile advertising platform this year for the 100M mobile uniques and a recent article by Robert Scoble about “Supertweets” as a business model for Twitter in the advertising world, we are finally about to see a real explosion in social media advertising. In addition with the announcement today of Ex-Googler Tom Phillips to join Media6Degrees as CEO indicates the massive shift of talent into the space of social media that is about to begin.
I spent the summer of 2007 working on this business model of influencers in the social graph of communities, and the real value of “WOM” in a digital form is finally taking root via social networks. The challenges still remain around how to associate a brand in the user-generated content of conversations, but with the right platform and analytics, getting the community to back a brand and support it can be quite powerful. This is an exciting time for social media platforms and I am looking forward to the next couple months of annoucements and the real indications of media budgets moving to social media platforms.
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