October 2009 Archive

Droid launches on Verizon. Where is Bing Search?

Here is the leak of the Droid page….. As you can see on the right hand side, Droid is launching Google Voice Search.
Was it not so that Microsoft had search exclusivity with Verizon and Bing…. How did this happen?

Droid early

“Leveraging Location Services” 2009 International Information Innovation Conference

msearchgroove-logo

mSearchGroove’s Peggy Salz presented a collaborative piece on how to best leverage location services on your business at the 2009 International Information Innovation Conference held on the 30th September & 1st of October 2009 at the George Hotel with the awards ceremony being held aboard the Royal Yacht Britannia in Edinburgh.

Now in its sixth year the directory assistance conference and awards supports the leading innovators and newcomers in the information services and search marketplace. To recognise the developments in the industry from 2010 the event will be called theInformation Innovation Conference & Awards.

ADObjects-Inc worked together with mSearchGroove to present real stories and solution for online directories to embrace a mobile strategy leveraging their content and location as a key driver for a syndicated business.  Here is the presentation from the event.

AOL Prime for the taking! Should be a Mobile Company

In the recent chart of the day by Silicon Valley Insider, I could not help think what a great opportunity it is now for a mobile company like Nokia, Sony, Samsung  or even Verizon to pick-up AOL for a sum of 4B+.  Just look at what they could  strategically leverage if managed, pruned and revamped properly to enter the Online Media space from Mobile. Yes- there are the possible Debt discussion, and  Yes- there has been the issue where the Social Media Portals have taken over the world, but if Twitter is valued at many billions, the clear assets of Platform-A, all the media properties and solutions, to me is clearly interesting in strategic  movement from Mobile to Online……

aol-fall

Great Strategy AT&T, but is this the right approach?

Excited to see that as we conclude 2009 and move to 2010, I feel my predictions were correct that 2010 will really be a pivotal year of cross-screening.  Besides Neilsens and now AT&T coining the phrase 3 screen strategies,  I am still a believer that this is not limited to 3 screens but a holistic mix of all screens linked together to Mobile.  The 3 screens of  TV, Online, Mobile seem to be this starting point of convergence, but the big one’s for me that have been overlooks are the OOH and in-Car and mobile.  Yes it takes forever to get a strategy and product in-place with the Automotive industry, but Japan has proven that in-car systems and mobile are inextricably  linked.   Below is an article by Sindre Lia of Infosyncworld based on the recent press by AT&T.

Interesting that AT&T went after a mobile company that goes cross-media.  My feeling is that the Gigya’s and Clearspring’s of the world have already established a strong base with unique cross-media platform and will now be aggressively going after mobile and widgets for mobile. Given the fact that  Facebook will soon  be launching a mobile platform similar to online,   I am trying to figure out why the strong incumbent mobile players are building strategies that have been to acquire mobile and then try to go cross-media.  If you are already strong in mobile already, why not go after the ubiquitous online guys and balance that out with mobile.  To me it seems like the direction is correct, but potentially the wrong play to be strong-cross-media leaders. Given that Google/ Apple have been strong in the online space and now mobile, it only makes it more challenging in the future with just a silo’d mobile strategy. Excited to follow this progress in 2010.

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AT&T Acquires Mobile App Framework

http://www.infosyncworld.com/news/n/10543.html

By Sindre Lia, Wednesday 30 September 2009

AT&T is gearing up to offer its third-party developers an easier way to create and offer widgets and mobile apps on AT&T phones and other AT&T enabled products.

AT&T today announced the acquisition of Plusmo, a provider of cross-platform application solutions, bringing to AT&T an open standards technology that will simplify mobile application development for its third-party developers. The Plusmo mobile application development platform is expected to be used by multiple AT&T subsidiaries, including AT&T Mobility.

According to Plusmo, the company will help AT&T in accelerating consumer adoption of mobile applications as well as expand the opportunity for publishers, media brands, service companies and developers to reach AT&T subscribers across a broad range of devices.

The acquisition of such a mobile app and widget framework doesn’t come as a surprise, as AT&T at one point said it was aiming to make it easier for developers to create cross-platform content for its phones. Of course, we ran a story on it where we explained how AT&T would soon start competing with Apple’s App Store. AT&T then denied that such was the case, perhaps because they were thinking in much larger scale:

AT&T Interactive and other AT&T subsidiaries will also explore using the technology to create other applications and widgets that work on the three platforms that consumers use the most: mobile, the computer and TV.

News & Events

[Crossmedia Mobile] Internet Marketing Conference- Mobile New York Oct 12-13

ADO is chairing this mobile cross-media  event!  www.internetmarketingconference.com/newyork

[Mobile Advertising] Advertising Week 2010 Sept 27-Oct 01

A great week to debate the future of Advertising. ADObjects, Inc is involved in the week.

[Mobile Vision] Mobile Innovation Week Toronto Sept 13-18

A good week to learn on how Canada is driving mobile innovation.  Come and See ADObjects, Inc during the week of Sept 13-18

[Mobile Vision] MediaPost’s Mobile Insider Summit- Lake Tahoe August 25-28

A great round-up for 2010 of the best in-class discussions of mobile and the advertising industry. ADObjects, Inc has been involved with MediaPost in 2010

[ Mobile Vision] Mobile Future Forward Sept 8, 2010 Seattle

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