Last week Facebook announced its 300M unique user!  Incredible.  I also heard that there is now over 65M users that are accessing Facebook daily from mobile devices.   I remember the days at Nokia where we discussed a service that had a mobile audience of >100M, but today I believe with over 65M active users a day on mobile, this has got to be getting pretty close to the the top.  I am sure there is a service in China that is getting more then 65M active users a day, but for something so sticky and mobile, I think we will probably see Facebook to be the first to “break the 100M mark on mobile”

So where does this leave them with a business model?  Also there was some unique discussions of Facebook killing on advertising.

Last week when I was at Advertising Week, Facebook sponsored a wrap-up party that I had the honor to attend ( Thanks Matt/Lance) .

So it is clear to me that Search and Social are keys to a digital marketing strategy in harmony and it only validates the dramatic ad revenue growth of Facebook.  Interested to see what Twitter does with links and lead-gen.  Will Social media someday match Search Revenues?  As long as the Brands can be satisfied with the proper placement of brands in the mix, as Search has become a direct marketing tool, Social media can become a brand marketing tool….. See the book by Alan Moore and Tomi Ahonen ( Communities Dominate Brands- written many years ago and quite visionary…)