Starbucks App (2)- more thoughts on the future of location based services
September 28, 2009 at 10:14 pm
- Category :
- Location Based Services
I am really excited about the App becoming a loyalty card and a payment mechanism. I was discussing this issue with the head of marketing from Blenz here locally in Vancouver about 6 months ago, and he mentioned that the real problem with using a phone to purchase in more creative ways beyond using it just like a regular card was to leverage the location of the individual. He described to me that coffee shops all have to maintain there quality level and to keep the coffee fresh and hot. We discussed the possibility of using Geo-fencing technology of the user to recognise if they entered a certain location circle, the coffee could be made ready for pick-up.
This way the purchaser of coffee would only need to buy it and then pick it up.
In the picture below shows what a Geo-fence could look like…. Image buying a coffee like an Song off of iTunes and the minute you entered the Geo-Fence they would start to make the coffee for pick-up! You just need to show your designated ID off the phone and pick-up the coffee.
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