In a recent article by Fiercewireless’s Jason Ankeny, he describes first and foremost the cool things that brands have been able to do with Applications and mobile.  Even though I am a true beleiver in the real experiences that can be generated with direct brand engagment and applications, I still feel that there is a long way to go with the potential here. iPhones are still limited in market penetration and with the explosion of new app stores there is clearly a problem for cross-platform and distribution simplicity for a brand manager.  Nokia recently in it’s Monaco developer forum (last month) made it very clear they are working on leveraging thier ” widget” framework off the browser for developers and really showcased some cool things to come.  Although it is still early, I am quite interested to see where developers will continue to migrate to get the bigged bang for the buck, but with “brands” starting to also drive this process, there may be ubiquitous targeting of multiple platforms from the get-go with this sponsor making it all happen.  As they say, “Apple” blew a hole in the window and now all the flys can come through……