- Category :
- TV Crossmedia
In a recent blog post by James McQuivey of OmniVideo ( VP at Forrester Research), he mentions that the future of TV Remote is the mobile Web. This is something I fundamentally believe in with the convergence of mobile with existing media platforms. As Companies like TVGuide, TiVo have started to release first release sites and products that have programing available via the site, the next phase will be to really change the channel from one piece of Hardware in hand to another; total access to content and hardware converged.
There was so much positive success by having an interative channel with American Idol with SMS thanks to AT&T with voting. Can you image being able to be on the mobile-view of the TV Program American Idol at the same time, with the same services and more. Then being abile to change channels and make those EPG Settings. Real time interactivity on screen will be a reality and the program themselves can control the back-channel for thier content programing and users.
There are companies such as Canoe, Back Channel Media that have been working on platform and technology solutions of interactive programing using overlays with the screen, but what they are missing are the core linkages to a mobile strategy and the power of having access via your mobile device simultaneously.
James, thanks for bringing this topic to surface as such a unique time. In several years we will look back reflect at times when mobile devices and TV programs were not connected.
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