In today’s Fortune online there was an article on ” Why are there so many iPhone games” , I found the discussion of pricing of games very interesting to note as a major disruption that has now also affected the Games Publishing business. For as little as $10, a user can get a similar quality game on the large screen as if they were to purchase the same game on the PSP. A downgraded experience for Nokia’s high-end devices costs $20 USD and even the low- mass volume device versions for $10. Not only did Apple get the User interface right, they build a business model of halves. a business model of halves is when you enter the market with a pricepoint half your competitors for services, 2X the quality, and twice as easy to use and aquire. Apple- hat’s off to grabing this opportunity even in a very crowded difficult market such as the Game business.

What still amazes me is that they were able to get that product out, build a business of over 500M downloads and mass-market penetration of services with out a single cent of that download tarriff going to AT&T. With over 22% of the downloads as games and over 18K available application titles, there is truly a new meaning to the concept of developing and application for a device and not build it through the browser.

As it is rumoured there will be an explosion of Android devices soon to hit the market, it is curious how Google will now embrace this content community to play catch-up with Apple. My gut tells me at this point the the ecosystem built up of applications for apple may tend to be more webcentric with Google.