January 2009 Archive

ADO is back online!

As we enter 2009, I wanted to get back to blogging. As you can see we have slightly revamped the ADO website and the blog. I just got back from Munich where I participated now for the 3rd year in a row at DLD 2009 ( www.DLD-Conference.com).

As it was a great conference and good to be back in the middle of the debates around the future of media, I would have to say that mobile was absolutely missed from the event.  The event was really about social media this time as a core underlying theme.  I missed many of the presentations in order to meet and discuss with friends and new friends, but knew I could get the entire program online once I got home.

I particularly liked Yossi Vardi’s session on ” How to get 100M eyeballs” . He distilled it down to the few things such as 1) emotional attachment 2) viral and flat 3) platform capable.   What I felt was missed from the dialog,  as it was mainly Yossi speaking while the panelists were holding back with an explosive force to get to thier turn,  was the idea of User Interface.  Getting to the 100M users really means that there is absolute magic in the user interface of the product.  Take Google for instance- The magic of the one-box and lightning fast results. Youtube created the simular phenomena.  When I see killer User interfaces in a product, I feel they have a greater chance to succeed.  Look at what made the iPhone- Its killer User interface.  Nokia is still struggling these days with getting this right even though they were the best in class on the 90′s of User interface.

Other sessions and dialogs I had will come a bit later, when I get back online….

News & Events

Special Discount for MXM; Mobile Marketing Cross-Media

Like” MXM and get 50% off the AdMonsters OPS Mobile, NYC, Dec 7th

 

 

 

 

 

[ Cross-Media Strategies] CETworld Presentation 11.10.2011 Link

[ click here]  to get presentation on slide share

[ In-Store Media Cross Media] Exclusive Holiday event on Mobile Marketing In-Store. Nov 15, 2011, NYC

For friends of ADOstrategies, here is an exclusive invite code:  MXMinvite.  We are all celebrating the Book Release about “Mobile Shopping in the Impulse Economy by Gary Schwartz”

 

 

 

 

 

 

 

 

 

 

 

 

 

[Media-Cross-Media] ADO presents at CETWorld Nov 10th, 2011

We just presented at CETWorld ( Consumer Engagement Technology World) around the approached for the right digital strategy cross-media.  The title of the presentation;  Calmness after the Storm-Executing the Right Cross-Media Digital Strategy ( Digital Screens, Mobile, Social) 

[Brand Cross-Media] Battle of the Brand Marketing Mobile Apps, Oct 3rd NYC

ADObjects-Inc, Producer of MXMEvents has partnered up with MoMoNYC, NYCApps, NYCmobile for a unique event around “Branded Apps” on Oct 3rd, DROM

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